The facility-wide vision, core values, and mission statement must be created during the
same time as developing a facility-wide business plan with measurable goals and
strategies for achieving those goals. - Answer True
Proper business planning and operations alignment directs that resources be identified
sufficient to satisfy the strategies being developed to achieve the business objectives. -
Answer False Figure 4 p. 7 FM Manual
Stakeholders, owners and boards are placed at the bottom of a more traditional
organizational chart - ANS False
Staff is tangible facility resource - ANS False - Human Resource
"Identifying staffing needs" is one of the staff-management roles in running a golf
operation - ANS True
Job descriptions should identify what skills are necessary to accomplish the tasks
associated with each position - ANS True - (skills, experience, education)
High-performance profiling serves as a vehicle to communicate a consistent set of
facility wide expectations for all staff members-True
Current interviewing of existing staff is the initial step in assessing the current need for
training-False-job description-high performance profile-checking current staff and
seeing if they are trained properly
Self assessments are an appropriate means for a facility staff to align their personal
goals with business goals - Answer True
, Self assessments are most useful during the hiring process - Answer False - periodic
assessments keep employees mindful of goals, responsibilities, and performance
New instructors observed the lead instructor at a golf facility instruct a brief game
clinic. Which is the best example of external staff training - Answer: False - this is on job
training - internal
One of the anticipated benefits to introducing new point of sale system technology is
lowered training requirements - Answer: False - need to train how to use new
technology
Promotion is one of the 5 P's of marketing - TRUE
Building a brand is a moment of truth opportunity - TRUE
Tried and true practices adopted by other successful facilities should be the starting
point for developing new promotional programs - TRUE
Social media is a method that professionals can use to communicate with potential and
existing customers - TRUE
Cost-benefit analysis is a method to evaluate a promotional plan - Answer True
Best practices of managing play are consistent regardless of facility type - Answer False
Courses that receive even one dollar of public funding may not have a dress code -
Answer False
Traditional phone-based yield management programs, where play availability and rates
can be controlled, will no longer be necessary as yield management programs become
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