100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall?$2.99
Add to cart
MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall?
10 views 0 purchase
Course
Business to Business Marketing (MNM2604)
Institution
University Of South Africa (Unisa)
Book
Management of Marketing
MNM2604 ASSESSMENT 3 SEMESTER 2 2024
Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall?
a. Additions to product lines
b. ...
Exam (elaborations) MKTG301 Management of Marketing MCQS solved
MNM2604 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
MNM2604 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024
All for this textbook (48)
Written for
University of South Africa (Unisa)
Business to Business Marketing (MNM2604)
All documents for this subject (30)
Seller
Follow
BMZAcademy
Reviews received
Content preview
BMZ ACADEMY
BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, MNM2604-24-S2 Assessment 3
QUIZ
Started on Saturday, 28 September 2024, 4:42 PM
State Finished
Completed on Saturday, 28 September 2024, 4:51 PM
Time taken 9 mins 29 secs
Grade 20 out of 20 (100%)
Question 1
Correct
Mark 1 out of 1
The University of South Africa has reopened its branch in Johannesburg with improved student support services, superior WI-
FI connectivity, strengthened security services and an upgraded computer lab. Which type of innovation is referred to in this
scenario?
a. Customer service innovation
b. Business model innovation
c. Process innovation
d. Product innovation
Your answer is correct.
Option D is correct because, in this instance, the University of South Africa adopted process innovation, which entails
innovative manufacturing and delivery methods such as support services, accounting, information systems and so on.
Refer to page 73 in the study guide.
The correct answer is:
Process innovation
,Question 2
Correct
Mark 1 out of 1
Marketing information serves various importance to B2B marketers and management. Which ONE of the following is not
among the stakeholders about which the information is required?
a. Competitors
b. Environmental factors
c. Product factors
d. Target markets
Your answer is correct.
Option B is correct because product factors are not among the stakeholders that B2B markers require marketing information
about. Refer to page 36 in the study guide.
The correct answer is:
Product factors
, Question 3
Correct
Mark 1 out of 1
A toy company has noticed that sales of toys for boys are dropping. It is not clear what is causing sales to drop. Which step
in the marketing process should the company follow to find out why sales of toys for boys are dropping?
a. Step 2: Determining the research objective.
b. Step 1: Identifying and defining the marketing problem.
c. Step 4: Conducting secondary research
d. Step 3: Developing the research design
Your answer is correct.
The correct answer is “Step 1: Identifying and defining the marketing problem”. “Step 2: Determining the research objective” is
incorrect. “Step 3: Developing the research design” is incorrect. “Step 4: Conducting secondary research” is incorrect. Refer to
page 72 of the prescribed book.
The correct answer is:
Step 1: Identifying and defining the marketing problem.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BMZAcademy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.99. You're not tied to anything after your purchase.
