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Comprehensive Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9th Edition by Kenneth Clow & Donald Baack – All Chapters for Exam Prep$16.49
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Comprehensive Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9th Edition by Kenneth Clow & Donald Baack – All Chapters for Exam Prep
TEST BANK FOR INTEGRATED
ADVERTISING, PROMOTION, AND
MARKETING COMMUNICATIONS 9TH
EDITION BY KENNETH CLOW,
DONALD BAACK
, lOMoAR cPSD| 14985576
Chapter 1 Integrated Marketing Communications
1) In the communications model, an animated spokesperson character in a commercial is the:
A) sender.
B) transmission device.
C) decoder.
D) receiver. Answer:
A Difficulty:
Moderate
Skill: Definition (Concept)
AACSB: Application of knowledge
LO: 1.1 How does communication take place?
2) When Sean shops for an automobile, which are the senders in the communication process?
A) Honda and Toyota
B) NBC and CSPAN
C) The New York Times and the Chicago Sun Times
D) A website and social media
Answer: A
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
3) In the communication process, a television signal containing a commercial is the:
A) sender.
B) transmission device.
C) decoding system.
D) noise or clutter in the model.
Answer: B
Difficulty: Moderate
Skill: Application
AACSB: Application of knowledge
LO: 1.1 How does communication take place?
4) In the communication process, feedback is:
A) a sales pitch recited by a salesperson.
B) the database manager finding a statistical oddity.
C) a social media network.
D) a purchase decision by a consumer.
Answer: D
Difficulty: Challenging
Skill: Application
AACSB: Integration of real-world business experiences
LO: 1.1 How does communication take place?
, lOMoAR cPSD| 14985576
5) In the communication process, the items that carry the message from the sender to the receiver
are:
A) encoding processes.
B) decoding processes.
C) transmission devices.
D) feedback devices.
Answer: C
Difficulty: Easy
Skill: Definition (Concept)
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
6) A consumer sees a billboard while driving. The driver is the:
A) encoding device.
B) decoding device.
C) transmission device.
D) receiver.
Answer: D
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
7) When a song is being prepared by a performer to be part of an advertising message, what is
taking place?
A) encoding
B) transmission
C) decoding
D) feedback
Answer: A
Difficulty: Moderate
Skill: Definition (Concept)
AACSB: Application of knowledge
LO: 1.1 How does communication take place?
8) As a person smells the fragrance of a perfume attached to a magazine advertisement. What is
taking place?
A) encoding
B) transmission
C) decoding
D) feedback
Answer: C
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
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