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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will $2.83
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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will
MNM2605 ASSIGNMENT 02 SEMESTER 02 2024
Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will be awarded for theory 8 marks are allocat...
BSW2604 Assignment 2 (QUALITY ANSWERS) 2024EXAM QUESTIONS AND cOMPLETE WELL EXPLAINED ANSWERS WITH RATIONALE 100% CORRECT VERIFIED BY EXPERTS AND GRADED A+ LATEST UPDATE 2024[ALREADY PASSED]
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Consumer Behaviour (MNM2605)
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BMZ ACADEMY
THE BMZ ACADEMY
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Table of Contents
Introduction ................................................................................................................ 3
Question 1: Individual Factors and Diffusion of Innovation......................................... 3
(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3
(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4
Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5
(a) Functions of Attitude in Julia’s Decision ............................................................ 5
(b) Maslow’s Hierarchy of Needs ............................................................................ 6
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