Sustaining And Disruptive Innovation Complete Solu
Sustaining and Disruptive Innovation Complete Solu
Exam (elaborations)
Sustaining and Disruptive Innovation Complete Solutions
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Course
Sustaining and Disruptive Innovation Complete Solu
Institution
Sustaining And Disruptive Innovation Complete Solu
Sustaining and Disruptive Innovation Complete Solutions
Innovation ️· Commercialization of new product or service allows for temporary monopoly
profits
Disruption ️· process whereby a smaller company with fewer resources is able to successfully
challenge established incumbent business...
Sustaining and Disruptive Innovation Complete Solutions
Innovation ✔️· Commercialization of new product or service allows for temporary monopoly
profits
Disruption ✔️· process whereby a smaller company with fewer resources is able to successfully
challenge established incumbent businesses
Disruptive Innovation (2) ✔️· low cost solution for the lower-end customers that incumbents are over-
looking
-less for less
Entrants disruptive trajectory ✔️· move upmarket, delivering the performance that incumbents'
mainstream customers require
while preserving the advantages that drove their early success
Disruptive innovations originate in (2) ✔️low-end or new-market footholds
Sustain innovation (2) ✔️a. routine innovation Often in response to customer and market demands or
improvements in technology
ii. Enable to sell more products to most profitable customers
5 misconceptions of disruptive innovation ✔️Disruption is a process: not a product or service at one
fixed point. This is why it gets overlooked by incumbents: fail to respond effectively to the trajectory of
the new entrants
b. Disruptors often build business models that are very different from those of incumbents
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