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WGU D098 Digital Marketing Question and ANSWERS
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WGU D098 Digital Marketing Question and ANSWERS
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WGU D098 Digital MarketingQuestion and ANSWERS 2024-
2025
"completely intolerable." - correct answer Thirty-three
percent of people find digital display ads
"Kinnections" - correct answer "the movement to
connection in technology, relationships, and brands in a
whole host of areas—from communications and
computing to attitudes toward family and community."
"Not paid for" content - correct answer Created by an
organization that wants to increase knowledge and
engagement without selling content
"Not-paid for" content is developed by an organization
that aims to achieve customer engagement and
developing awareness, relationships, knowledge, and
selling of products and services.
"Paid-for" content is developed by an organization and
has the same aims as the ones presented earlier, and in
addition, it also aims to sell the digital content created.
"Social" content is created by brand community members
who aim to express their views, to learn from the
organization and from other users. - correct answer
,WGU D098 Digital Marketing
Question and ANSWERS 2024-
2025
Three characteristics associated with content marketing
are as follows:
"Paid for" content - correct answer Created by an
organization that wants to sell digital content
"Social" content - correct answer Created by brand
community members who want to express their views
"T"-shape educated - correct answer There is a need,
especially for digital marketers in smaller companies, to
have a broad awareness (the horizontal bar of the "T") of
how a business operates and how integrated marketing
communications channels work. However, there is also a
need for specialist too (the vertical line in the "T").
"the recognition from the outside world that the company
deeply understands its business, the needs of its
customers, and the broader marketplace in which it
operates." - correct answer A distinguishing
characteristic of a thought leader is
,WGU D098 Digital Marketing
Question and ANSWERS 2024-
2025
(HTTP) - correct answer *Hypertext transfer protocol*
(HTTP) - The protocol that enables a web browser to
retrieve content from a server
*awareness, consideration, and decision.* - correct
answer The buyer's journey typically consists of three
stages:
*awareness, preference, and reach.* - correct answer
Consumer engagement can be categorized into three
main benefit areas of
*content components* and *people components*. -
correct answer The content marketing strategy needs
to consider two things:
*customer centric*, meaning that by understanding the
needs of the customer first and foremost, business
outcomes will be achieved. - correct answer Although
the advent of digital marketing has changed the
customer experience and the customer journey,
marketing should still be
, WGU D098 Digital Marketing
Question and ANSWERS 2024-
2025
*Developing* the content strategy
*Planning* the content creation
*Creating* the content
*Promoting* the content
*Measuring* the success - correct answer There are five
important steps in this planning process:
*Establish an online presence* by developing and
publishing messages through a variety of online and
digital formats.
*Create a community* by providing a means for fan
engagement about shared interests in brands, products,
or services.
*Facilitate two-way online communication* using various
social media platforms to promote and to encourage user
dialogue, participation, and feedback. - correct answer
The three primary objectives of social media marketing
are as follows:
*Findability*—Is the content easy to find? Does it appear
high up in the search results? How long does it take to
find something on the site? Does the three clicks rule
work on this site?
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