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Inside LVMH Final Exa1

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Inside LVMH Final Exa1

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  • September 25, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Inside LVMH
  • Inside LVMH
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Inside LVMH Final Exam


Select the sectors that are part of the LVMH ecosystem - ANSWER - Fashion &
leather goods
- Wines & spirits
- perfumes & cosmetics

How many maisons are there within the LVMH group?

- 15
- 48
- 62
- More than 70 - ANSWER More than 70

What is the name of the division conglomerating all of LVMH's wines & spirits
brands?

- Moët Hennessy
- Clos des Lambrays
- LVMH W&S
- Hennessy - ANSWER Moët Hennessy

Select the oldest Maison among the LVMH Wines & Spirits brands?

- Belvedere
- Clos Des Lambrays
- Terrazas Des Los Andes
- Glenmorangie - ANSWER Clos Des Lambrays

What is the business sector generating the highest share of revenues in 2020?

- Selective retailing
- Fashion & leather goods
- Wines & spirits
- Perfumes & cosmetics - ANSWER Fashion & leather goods

How many stores do Fashion & Leather Goods Maisons manage?

- 102
- 223
-5433
- +2000 - ANSWER +2000

Which was the first Perfume launched in 1947 by Christian Dior?

- Sauvage
- J'Adore
- Miss Dior - ANSWER Miss Dior

, Select the latest maison who joined the LVMH Watches & Jewelry division

- Zenith
- Tiffany & Co.
- Fred
- Bvlgari - ANSWER Tiffany & Co.

Among the following activities, which one(s) can you find in the Other Activities
sector?

- Culture
- Art
- Lifestyle
- Hospitality - ANSWER Culture
Art
Lifestyle
Hospitality

What is the weight of the Perfumes activity in the perfumes & Cosmetics division?

- 10%
- 35%
- 70%
- 85% - ANSWER 35%

What are the core values of LVMH? - ANSWER Creativity & Innovation
Entrepreneurial spirit
Sense of commitment
Quest for excellence

Which of the following statements is NOT one of the 6 pillars of the LVMH business
model?

- Centralized Organization
Creating Synergies
Sustaining Savoir-Fraire
Balance across business segments and locations - ANSWER Centralized
Organization

Among the four typologies of Chinese Consumers, which of the following groups are
considered as key drivers within the international landscape?

- domestic chinese
- nomadic overseas chinese
- frequent outbound travellers
- overseas chinese - ANSWER Nomadic overseas chinese
Frequent outbound travellers

Select two sentences that represent innovation at LVMH?

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