D077 Concepts In Marketing, Sales, And Customer Contact Questions And Answers 100% Verified.
8 views 0 purchase
Course
D077
Institution
D077
D077 Concepts In Marketing, Sales, And Customer Contact Questions And Answers 100% Verified.
TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of ...
D077 Concepts In Marketing, Sales, And
Customer Contact Questions And Answers
100% Verified.
TIna worked with a packaging company, Company X, to create a new method for
processing mixed paper waste into recyclable product for resale. Another packaging
company, Company Y, a competitor of Company X, has also approached and offered to
help Ana develop recyclable product for resale.
Ana knows that helping Company Y will automatically reveal the newly learned
techniques to its competitor, Company X.
Which ethical dilemma does this raise for this owner? - correct answer. Nondisclosure
What is the main function of marketing? - correct answer. Bringing value to customers
Which set of connections is created by marketers to generate value? - correct answer.
Between customers and products
Business cycle phases - correct answer. expansion, peak, contraction, and trough
The director plans to post the menu for the day by 5:00 each morning. This information
will include the nutrition facts associated with breakfast, lunch, and dinner, and describe
the standards used in the meal preparation.
Which activity is the community center using to create value through its menu
marketing? - correct answer. Creating awareness of fresh meals
The community center is the first in the city to offer freshly prepared meals in
partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to the community? - correct
answer. Introduction
The director plans to design and implement a marketing campaign.
Which example describes the director's primary goal for the marketing campaign? -
correct answer. Promoting awareness of its food offerings
, What is one example of an uncontrollable element of the community center's marketing
environment? - correct answer. Citizen participation in meals
The director researches the reason for the community's food insecurity and learns that
companies closed during the recent recession and left individuals without jobs. This
unemployment has created significant food insecurity among those who remain without
stable incomes.
Which element of the PEST analysis is the community center responding to by creating
its meal program? - correct answer. Economic needs of community citizens
Which ethical consideration in marketing is illustrated by the community center's meal
program? - correct answer. Offering food to everyone
During a meeting, a marketing department describes the sales goals for the year, the
target markets selected, and the actions the department will undertake to reach these
goals.
Which portion of the marketing planning process was discussed during this meeting? -
correct answer. Marketing strategy
SWOT Analysis - correct answer. examines the internal (controllable) and external
(uncontrollable) factors that impact the organization and its strategies.
SWOT internal factors - correct answer. strengths and weaknesses, controllable. ex:
financial resources, technical resources, human resources, product lines.
SWOT external factors - correct answer. opportunities and threats, uncontrollable. ex:
tech innovations, competition, economy, government policies, legal judgements, social
trends.
two benefits of SWOT analysis - correct answer. it encourages realistic planning, and
it improves an organization's ability to forecast future events.
The BCG matrix considers two different aspects of a business unit or product: - correct
answer. What is the current market share? and What is the market's growth potential?
BCG matrix four quadrants - correct answer. dog, cash cow, question mark, star
BCG Dog - correct answer. low growth potential and a small, mature market. divest or
harvest, no new funds.
BCG Cash Cow - correct answer. has high market share and is in a slow-growing
industry. It is bringing in more money than is being invested in it, but it does not have
much growth potential. The profits can be used to fund high-growth investments, but
itself warrants low investment.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller techgrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
