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Managing Front Office Operations Ch. 1 Questions and Answers 100% Verified
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Managing Front Office Operations Ch. 1 Questions and Answers 100% Verified
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Managing Front Office Operations Ch. 1Questions and Answers 100% Verified
Chain Hotel - ANSWER a hotel owned by or affiliated with other properties
economy/limited service - ANSWER A level of service emphasizing clean,
comfortable, inexpensive rooms that meet the most basic needs of guests. Appeal
primarily to budget-minded travelers.
Franchising - ANSWER a method of distribution whereby one entity that has
developed a particular pattern or format for doing business (the franchisor) grants
to other entities (the franchisee) the right to conduct such a business provided the
follow an established pattern.
green hotels - ANSWER An eco-friendly hotel that strives to reduce greenhouse
gas emissions, recycle, save water and energy, and support organic gardening,
among other environmentally friendly activities
hotel - ANSWER A general term used to describe hotels, motels, motor hotels,
inns, suite hotels, conference centers, resorts, and other operations providing
lodging facilities, various services, and conveniences to the traveling public
independent hotels - ANSWER a hotel with no ownership or management
affiliation with other properties
management contract - ANSWER An agreement between the owner/developer
of a property and a professional hotel management company. The
owner/developer usually retains the financial and legal responsibility for the
, property, and the management company receives an agreed-upon fee for
operating the facility.
Market Segmentation - ANSWER the practice of defining or identifying smaller,
distinct groups or segments within larger markets; corporate business travelers,
for instance, is a segment of business travelers.
mid-range service - ANSWER A modest but sufficient level of service that
appeals to the largest segment of the traveling public. They may offer uniformed
service, airport van service, and food and beverage room service; a specialty
restaurant, coffee shop, and lounge; and special rates for certain guests
Quality Assurance - ANSWER an approach to ensuring the consistent delivery
of services
referral group - ANSWER A group of independent hotels that have banded
together for their common good. Hotels within the group refer departing guests
or those guests they cannot accommodate to other properties in the referral
group
Target Market - ANSWER distinctly defined groupings of potential buyers
(market segments) at which sellers aim or "target" their marketing efforts.
travel management company - ANSWER a large travel agency with significant
room rate negotiating power
upscale service - ANSWER A level of service that appeals to business
executives, high-level industry meeting attendees, and leisure travelers interested
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