Exam (elaborations)
COB 300D TEST 3 EVALUATED QUESTIONS AND ANSWERS
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COB 300D TEST 3 EVALUATED QUESTIONS AND ANSWERS
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COB 300D TEST 3 EVALUATEDQUESTIONS AND ANSWERS
Convenience products - CORRECT ANSWER- k k k k
types of products you buy most often, consume daily/ weekly
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they have broad availability
k k k
-Toothpaste/hygiene
Shopping products - CORRECT ANSWER-k k k k
Things bought less regularly than convenience products.
k k k k k k
buy once or twice a year/ every few years
k k k k k k k k
have higher margins
k k
-Phones/Clothes
Specialty products - CORRECT ANSWER-
k k k k
things that you dream of buying
k k k k k k
nice cars/watches
k
Unsought products - CORRECT ANSWER-k k k k
things you buy out of necessity but you don't really want to buy
k k k k k k k k k k k k k
thesaurus/ car first aid kit k k k k
raw materials - CORRECT ANSWER-
k k k k
materials that come in their natural form
k k k k k k
Manufactured materials - CORRECT ANSWER- k k k k
processed raw materials k k
Component parts - CORRECT ANSWER- k k k k
Create finished products that are part of other finished products
k k k k k k k k k
seats in a car, stereo, windshield
k k k k k
, Capital equipment - CORRECT ANSWER-
k k k k
Machines directly impacting a companies output
k k k k k
MRO supplies - CORRECT ANSWER-
k k k k
Machines used to maintain or repair a companies products
k k k k k k k k k
a golf course using a machine to maintain their green
k k k k k k k k k
Accessories - CORRECT ANSWER- k k k
Products that have nothing to do with your output
k k k k k k k k
Continuous innovation - CORRECT ANSWER- k k k k
requires no new learning by consumers
k k k k k
cherry coke k
discontinous innovation - CORRECT ANSWER- k k k k
requires new learning and consumption patterns by consumers
k k k k k k k
tesla/autonomous cars k
Dynamically continuous innovation - CORRECT ANSWER- k k k k k
disrupts consumer's normal routine but does not require totally ne
k k k k k k k k k
w learning
k
electric toothbrush k
SKU - CORRECT ANSWER-
k k k
Stock Keeping Unit = unique identification number that defines an
k k k k k k k k k
item for ordering or inventory purposes.
k k k k k k
Screening and evaluation - CORRECT ANSWER- k k k k k
stage in the new product process where the company finds out is
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there a need for the product
k k k k k
Business analytics - CORRECT ANSWER-k k k k
Stage in the new product process where a company finds out if th
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e product is profitable
k k k
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