PRSA Certification Exam Questions And Answers 100% Verified.
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PRSA Certification
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PRSA Certification
PRSA Certification Exam Questions And Answers 100% Verified.
What is Public Relations? - correct answer. The management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
How does Pub...
PRSA Certification Exam Questions And
Answers 100% Verified.
What is Public Relations? - correct answer. The management function that
establishes and maintains mutually beneficial relationships between an organization
and the publics on whom its success or failure depends.
How does Public Relations earn public understanding and acceptance? - correct
answer. PR forms, builds and maintains relationships between an organization and
publics by finding common interests. Failure usually stems from communication
breakdowns.
What is the social significance of the practice of PR? - correct answer. American
business gave birth to public relations as it is practiced today. Growth and trends in
business created the conditions for the public relations profession to develop.
What are the 5 competency functions of PR? - correct answer. 1. Trusted Counsel -
Advise and anticipate
2. Internal Communication - engage employees and build trust
3. Media Relations - Develop public trust and support by working through journalists and
bloggers
4. Community relations - Establish public trust and support by working with community
groups
5. External communication to customers/stakeholders/investors - Build public trust and
support
What is the Public Relations Four-Step Process? - correct answer. 1. Research
2. Plain
3. Implement, Execute, Communicate
4. Evaluate
What are 3 other functions of PR? - correct answer. 1. Publicity and special events
2. Issues Management
3. Crisis Communication
Advertising - correct answer. Paid communication; information placed in a
communication delivery vehicle by an identified
sponsor that pays for time or space. A controlled method of delivering messages and
gaining media placement.
, Brand - correct answer. A product, service or concept that is publicly distinguished
from other products, services or concepts so that it can be easily communicated and
usually marketed.
Branding - correct answer. The process of creating and/or disseminating the brand
name. Can be applied to the entire corporate identity as well as to individual product
and service names.
Community Relations - correct answer. An area of public relations with responsibilities
for building relationships with
constituent publics such as schools, charities, clubs and activist interests of the
neighborhoods or
metropolitan area(s) where an organization operates. Involves dealing and
communicating with citizens and groups within an organization's operating area.
Controlled Communication Channels - correct answer. Media and tools that are under
direct control of the sender. Examples include paid advertising, newsletters, brochures,
some types of emails, organizational websites and blogs, leaflets, organizational
broadcasts and podcasts, intranets,
teleconferences and videoconferences, meetings, speeches, and position papers
Crisis Communication - correct answer. Protecting and defending an individual,
company or organization facing a public
challenge to its reputation. These challenges can involve legal, ethical or financial
standing.
Employee Relations - correct answer. Activities designed to build sound relationships
between an organization and its
employees. Critical element in fostering positive attitudes and behavior of employees as
ambassadors for the organization.
Financial Relations - correct answer. An aspect of public relations responsible for
building relationships with investor
publics including shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities exchanges), and the
Securities and Exchange Commission.
Goodwill - correct answer. An accounting term for the value of a business' intangible
assets. Equals the
difference between the value of a company's net tangible assets (total assets minus
total liabilities) and the
company's market value. The asset is closely related to reputation.
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