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Mar 3711 final With Questions And 100% ALL SURE ANSWERS
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Mar 3711 final With Questions And 100% ALL SURE ANSWERS
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JACKLINEMar 3711 final With Questions And 100% ALL SURE ANSWERS
Terms in this set (98)
What percentage of the NFL's revenue come from B
the ticket sales?
a. Less than 20 percent
b. 20 percent
c. 40 percent
d. 60 percent
e. More than 60 percent
On average, MLB teams receive ___ percentage of D
the total revenues generated by food and
beverage sales.
a. 25 percent
b. 35 percent
c. 45 percent
d. 55 percent
e. 75 percent
Mar 3711 final
1/15
, Which of the major US professional sports leagues D
has been able to satisfy their need for new
revenues primarily from selling media rights?
a. MLB
b. NBA
c. NHL
d. NFL
e. NASCAR
Which of the following is true relative to sports D
use of PSLs?
a. The first team to use PSLs was the Chicago Bulls
b. PSL's cannot be passed down to heirs or sold
c. PSL's usually are a more expensive means of
financing facilities than government financing
d. To date PSLs have been used exclusively to
finance facilities
e. PSL's have existed since the early 1900s
What type of sponsorship typically generates the A
greatest revenues for teams?
a. Organizational
b. Individual
c. Event
d. Activity
e. Player
_____ and ___ are the two major sponsorship A
challenges facing sports marketers.
a. Evolving the sponsorship inventory and
managing sponsorships once they are in place
b. Minimizing sponsorship costs and maximizing
sponsorship revenues
c. Generating sponsor exposure and revenues
d. Generating revenues and ensuring the
maintenance of customer goodwill
e. Setting the price and collecting payment
Mar 3711 final
2/15
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