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MCP Test 1 questions correctly answered
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MCP Test 1 questions correctly answered
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MCP Test 1What is the Unified Customer Profile? - correct answer ✔✔a unified view of all customers activity across,
websites, we applications, mobile store, call center
ETL feeds must follow explicit specifications and require which type of file format?
Binary
CSV
Text
JSON - correct answer ✔✔CSV
What are two ways to populate the Marketing Cloud Personalization catalog? - correct answer ✔✔ETL
Feed
We SDK
What attribute is passed in the Event API request for returning server side campaigns? - correct answer
✔✔source = Server
What three components are defined by the developer in the Sitemap? - correct answer ✔✔Events
Page Types
Content Zones
What are Marketing Cloud Personalization's machine learning powered algorithms called? - correct
answer ✔✔Einstein Recipes
, What three features are used to support mobile web personalization? - correct answer ✔✔Mobile SDK
Templates
Mobile Data Campaign
When using B2B Detect, which two options are valid account origins? - correct answer ✔✔Account
Domain
IP Address
What three components can a web developer define by pageType? - correct answer ✔✔Content Zones
Items Actions
Capturing Attributes
What are base item types that an administrator can use in a Catalog?
Product, Name, Description
Name, Dimensions, Attributes
Product, Category, Article
Product, Article, Blog Post - correct answer ✔✔Product, Category, Article
Which scenario is a valid Marketing Cloud Personalization use case?
Recommendations in email which are personalized at open time
Behavioral targeting with 3rd party audience data
Machine Learning driven insights within a customer database
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