Style
-:- a person's individual voice expressed through creative diction (word
choice) and syntax (word order).
Diction
-:- Word choice
Syntax
-:- Word order.
Structuring your message to make sure that the really im- portant stuff stands out is vital if
you want to keep your audience'...
✓ -:- there is more authored content floating around out there now than
at any other time in human history. We are a reading species, but we've
also become an au- thorial species. People write more now than perhaps
they ever have.
Code switching
✓ -:- I also want you to think about the differences between texting and
emailing, speaking and writing memos, etc. You're probably really good at
code switching (as defined in Chapter One). Most of us do this very
fluidly without thinking about it.
Verbal fillers
✓ -:- Words that we inject into our speech when we're not sure what to
say next.
"Um," "you know," "like," "and ev- erything," "what I mean is," and "for example."
Grammar
2|P a g e | G r a d e A + | 2 0 2 0 2 5
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