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Exam (elaborations)

MKT 320F EXAM #1 STUDY GUIDE WITH COMPLETE SOLUTIONS

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  • Course
  • MKT 320
  • Institution
  • MKT 320

MKT 320F EXAM #1 STUDY GUIDE WITH COMPLETE SOLUTIONS Segmentation & Targeting Steps/Overview - Answer️️ -1. Defining markets 2. Understanding dimensions to use 3. Identifying segments 4. Deciding on segments to target 5. Using segmentation approaches Differentiation & Positioning Steps/O...

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  • September 15, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MKT 320
  • MKT 320
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SophiaBennett
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©SOPHIABENNETT 9/11/24 [Course title]

, ©SOPHIABENNETT 2024/2025 ACADEMIC YEAR 7:59 PM



MKT 320F EXAM #1 STUDY GUIDE WITH
COMPLETE SOLUTIONS


Segmentation & Targeting Steps/Overview - Answer✔️✔️-1. Defining markets


2. Understanding dimensions to use

3. Identifying segments

4. Deciding on segments to target

5. Using segmentation approaches

Differentiation & Positioning Steps/Overview - Answer✔️✔️-1. Understanding customer's

views

2. Using positioning techniques

3. Evaluating segment preferences

4. Differentiating the marketing mix

5. Knowing relationship between Positioning & targeting

A Market is: - Answer✔️✔️-people or organizations with needs or wants and with the

ability and willingness to buy

- ALL FOUR CHARACTERISTICS MUST BE PRESENT TO BE A MARKET

Search for opportunities begin by: - Answer✔️✔️-Understanding markets.

Such as...

- understanding what a companies market is

- don't just focus on the product


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