GOOGLE ANALYTICS CERTIFICATION
LATEST 2024 FORM A REAL EXAM
QUESTIONS AND CORRECT ANSWERS
(ALL ARE CORRECT) AGRADE
What is the purpose of the URL builder? - Answer-To generate a URL with tracking
parameters
For each user who comes to your site, GA automatically captures which Traffic Source
dimensions? - Answer-Source and Medium
What is the recommended parameter for identifying different versions of an ad? -
Answer-Content. The parameter utm_content is used to differentiate similar content, or
links within the same ad. For example, if you have two call to action links within the
same email message, you can use utm_content and set different values for each so you
can tell which version is more effective
Which campaign tracking variables should you always use when manually tagging a
URL - Answer-Source, Medium, Campaign
What traffic mediums are automatically tracked by GA without extra tagging or account
linking? - Answer-Organic, Referral or (non) when the traffic source is direct
What should you manually tag with campaign tracking variables? - Answer-Banner ads,
Non-AdWords CPC campaigns, Email campaigns
What are examples of default Mediums in Google Analytics? - Answer-According to
Google, every referral to a website has a medium. Possible mediums include: organic
(unpaid search), cpc (cost per click, i.e. paid search), referral, email (the name of a
custom medium you have created), or none (direct traffic has a medium of "none")
What are some examples of sources? - Answer-According to Google, every referral to a
web site has an origin, or source. Possible sources include "google" (the name of a
search engine), "facebook" (the name of a referring site), "spring_newsletter" (the name
of one of your newsletters), and "direct" (users that typed your URL directly into their
browser, or who had bookmarked your site)
What are some examples of channels? - Answer-According to Google, the default
channels are: direct, organic search, referral, email, paid search, other advertising,
social, display
,What are some examples of mediums? - Answer-According to Google, every referral to
a website has a medium. Possible mediums include: organic (unpaid search), cpc (cost
per click, i.e. paid search), referral, email (the name of a custom medium you have
created), or none (direct traffic has a medium of "none")
What is part of the Default Channel Grouping? - Answer-According to Google, the
default channels are: direct, organic search, referral, email, paid search, other
advertising, social, display
You are interested in exploring metrics by campaign and traffic source. Which of the
following sections will have this report information by default? - Answer-Acquisition
Specifying a goal value allows GA to calculate - Answer-Goal Revenue
When configuring a goal, why is it useful to assign a goal value? - Answer-To attribute
monetary value to non-ecommerce conversions
Create a goal in the "Master Profile" for the website to match the following pages:
http://www.mysite.com/thankyou/shoes
http://www.mysite.com/thankyou/shirt
http://www.mysite.com/thankyou
What match type and URL pattern did you use to create the goal in your account? -
Answer-Match type: Begins with; URL pattern: /thankyou
According to Google, the "begins with" match type, matches identical characters starting
from the beginning of the string up to and including the last character in the string you
specify. Use this option when your page URLs are generally unvarying but when they
include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and
leave out the unique values.
For example, a URL that a particular user went to might be
http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id
varies for every other user. You could still match this page by using
/checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
Setting up goals allows you to see - Answer-Conversion Rates
You have defined goal X such that any PDF download qualifies as a goal conversion. A
user comes to your site once and downloads five PDFs. How many goal conversions
will be recorded? - Answer-1
According to Google, there is an important difference between Goal conversions and
ecommerce transactions. A Goal conversion can only be counted once during a visit,
,but an ecommerce transaction can be counted multiple times during a visit. Here's an
example. Let's say that you set one of your Goals to be a PDF download and you define
it such that any PDF download is a valid Goal conversion. And let's also say that the
Goal is worth $5. In this case, if a user comes to your site and downloads five PDF files
during a single session, you'll only get one conversion worth $5. However, if you were to
track each of these downloads as a $5 ecommerce transaction, you would see five
transactions and $25 in ecommerce revenue.
What could be measured by defining a goal in GA? - Answer-The percentage of session
which contain 3 or more pageview, percentage of session during which users spend at
least 2 minutes on the site, percentage of session that result in a site registration
Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a
Match Type of "Begins with". Which of the following URLs will count as goals? -
Answer-According to Google, the "begins with" match type, matches identical
characters starting from the beginning of the string up to and including the last character
in the string you specify. Use this option when your page URLs are generally unvarying
but when they include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and
leave out the unique values.
For example, a URL that a particular user went to might be
http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id
varies for every other user. You could still match this page by using
/checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
You define a destination goal by: - Answer-Specifying the conversion page in your view
settings within GA
What can be answered by using the goal flow report? - Answer-Are there any steps in
my conversion process that don't perform well on mobile devices compared to desktop
devices?
Is there a place in my funnel where traffic loops back to the beginning of the conversion
process to start over?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
Do visitors usually start my conversion process from the first step or somewhere in the
middle?
What is required in order to see data for each page of a three-page conversion process
in the Goal Flow report? - Answer-You must set up a goal for that conversion and you
must set up each of the three pages as a funnel step in the Goal settings
, What best defines a Destination goal in GA? - Answer-A website page viewed by the
user once they have completed a desired action
What would prevent URL destination goal conversion from being recorded? - Answer-
The tracking code is missing from the conversion page, no URL destination goals have
been defined, there was a misspelling in the URL of the goal definition, the match type
in the goal definition is incorrect
GA Goals lets you specify: - Answer-which interactions should be used to calculate
conversions
This occurs when someone completes an action that's important to your business -
Answer-Macro Conversion
What is true of ROI? - Answer-If the cost is $5 and revenue is $5, your ROI is 0%.
According to Google, ROI is how much profit you've made from your ads compared to
how much you've spent on those ads. Return on investment (known as ROI) measures
the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from
your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue - Cost of goods sold) / Cost of goods sold
Let's say you have a product that costs $100 to produce, and sells for $200. You sell 6
of these products as a result of advertising them on AdWords. Your total sales are
$1200, and your AdWords costs are $200. Your ROI is ($1200-
($600+$200))/($600+$200), or 50%.
To calculate ROI correctly, GA needs: - Answer-Cost and Revenue
According to Google, ROI is how much profit you've made from your ads compared to
how much you've spent on those ads. Return on investment (known as ROI) measures
the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from
your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue - Cost of goods sold) / Cost of goods sold
You want to know whenever weekly revenue for your "spring sale" campaign increases
or decreases by 10%. What would be most useful to you? - Answer-Intelligence Alerts
Person A and person B each visits your commerce site once. During her visit, person A
buys one of your products. Then, before leaving the site, she makes another purchase.
