Class notes
BUS 209 How to polish Job search presence
- Course
- BUS 209
- Institution
- University Of Hawaii - Manoa
This is a comprehensive and detailed note on how to polish your professional presence for a job search.
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Currently on pg: 477/490Meeting the employer’s needs is the most important aspect of composing successful cover
letters and resumes.
SQ1: How do you polish your professional presence for a job search?
● Professional brand-image you present that makes you stand out compared w other
applicants.
○ Analyze career goals, your strengths and skills, and needs of potential employers
Compose brand message, professional social media content, customized
resumes and cover letters, effective interview ?s and responses, and persuasive
follow-up messages. Evaluate virtual professional image, employ communication,
and interview exp.
○ Brand message-statement that communicates the unique value you offer your
employers
■ What matters to you? What’re you good at? What do you want to be
known for? What does your track record prove?
■ Analyze strengths and skills: Outline all your work experiences w skills
and results achieved. Identify areas of expertise-coursework,
extracurricular activities, hobbies. List sellable qualities-what makes you
an asset to the company-how, where and to what extent you developed
them. Identify weaknesses you can work on improving
■ Brand message: explain who you are, what you do, what deeply interests
you, and what value you offer a prospective employer. Stress your unique
selling proposition-skills or qualities that set sb or sth aparat from the
competition. Put brand on resume?
■ Elevator pitch-concise statement designed to communicate the value of
an idea, product, or job candidate; intrigue the audience; and initiate a
deeper conversation. Include your brand message in your social media
profiles and consider adding a tag line to your email signature block and
business cards.
● Network-the ppl you know who’re aware of your career goals.
Linkedin-update your status, comment on other people’s status
posts, participate in groups, and post links to industry info. Be
visible and searchable: create a blog, online resume, e-portfolio,
or video resume, and then link all your sites so employers can
easily find your content.
● Chronological resume-traditional resume style that lists content
sequentially, starting w the most recent experience
● Keep resume to one pg for just starting career (use Arial, Verdana,
or Calibri fonts)
○ Functional resume-contemporary resume style that emphasizes categories of
skills rather than job experience
■ Combined resume-resume style that takes advantage of both the
chronological and functional methods of organizing content by
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