,1. Multiple Choice: Which of the following is a key
advantage of using Big Data in digital marketing?
a) Increased cost
b) Enhanced targeting
c) Reduced personalization
d) Slower decision-making
Answer: b) Enhanced targeting
Rationale: Big Data allows for the analysis of large
volumes of consumer data, which can be used to tailor
marketing efforts to specific segments, improving the
relevance and effectiveness of campaigns.
2. Fill-in-the-Blank: The process of optimizing web content
to rank higher in search engine results pages is known as
____________.
Answer: Search Engine Optimization (SEO)
Rationale: SEO is a fundamental aspect of digital
marketing that involves various techniques to improve a
website's visibility on search engines like Google.
3. True/False: Pay-per-click advertising is a model where
the advertiser pays only when their ad is clicked.
Answer: True
Rationale: This is the definition of the pay-per-click (PPC)
model, which is commonly used in digital advertising to
drive traffic to websites.
, c) Clear call-to-action
d) Long, text-heavy messages
Answers: a) Personalized content, c) Clear call-to-action
Rationale: Personalization and clear calls-to-action are
proven strategies to increase engagement and conversion
rates in email marketing.
5. Multiple Choice: In the context of social media marketing,
what does the acronym KPI stand for?
a) Key Performance Indicator
b) Knowledge Practice Initiative
c) Key Personal Interest
d) Knowledgeable Public Interaction
Answer: a) Key Performance Indicator
Rationale: KPIs are measurable values that demonstrate
how effectively a company is achieving key business
objectives, including those related to social media
marketing.
6. Fill-in-the-Blank: The marketing method that focuses on
creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience is
known as ____________ marketing.
Answer: Content
Rationale: Content marketing is a strategic marketing
approach focused on creating and distributing content to
attract a target audience and ultimately, to drive profitable
customer action.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Bankart. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.
