TEST BANK FOR SELL 7TH EDITION BY INGRAM, LAFORGE; ISBN:13, 9780357901380, ALL CHAPTERS COVERED, WITH VERIFIED LATEST EDITION
Created aBy: aA aSolution
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Test aBank afor aSELL, a7th aEdition aby aThomas aN. aIngram, aRaymond aW. aLaForge aA+
Chapter a01...
TEST BANK FOR SELL 7TH EDITION BY
INGRAM, LAFORGE; ISBN:13, 9780357901380,
ALL CHAPTERS COVERED, WITH
VERIFIED LATEST EDITION
,
,Created aBy: aA
aSolution
Test aBank afor aSELL, a7th aEdition aby aThomas
a N.aIngram, aRaymond aW. aLaForge aA+
Chapter a01 aSELL7
Indicate awhether athe astatement ais atrue aor afalse.
1. All aorder-getters aare aalso apioneers aand aall apioneers aare aalso aorder-getters.
a. True
b. False
2. The athree aphases aof athe asales aprocess aare ainitiating, adeveloping, aand
aenhancingacustomer arelationships.
a. True
b. False
3. As aa asalesperson aat aSolari, aMichi ais aexpected ato aidentify acustomers
abut ais anotaresponsible afor agenerating arevenue.
a. True
b. False
4. Order-takers aare anot atoo ainvolved ain acreative aselling.
a. True
b. False
5. In athe abusiness-to-business asector, abuyers aare aincreasingly asharing atheir
aopinions,aidentifying aproblems, aand aasking afor avendor arecommendations avia aTwitter
aand aLinkedIn.
a. True
b. False
6. As asalespeople aserve atheir acustomers, athey asimultaneously aserve atheir
aemployers aand
society.
a. True
b. False
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aSolution
7. The aindependence aof aaction atraditionally aenjoyed aby asalespeople ais
afrequently aa abyproduct aof adecentralized asales aoperations ain awhich asalespeople alive
aand awork aaway afromaheadquarters.
a. True
b. False
8. Unlike aneed asatisfaction aselling, astimulus aresponse aselling afocuses aon
acustomers aratherathan aon asalespeople.
a. True
b. False
9. In aa afluctuating aeconomy, asalespeople amake ainvaluable acontributions aby
aassisting ainarecovery acycles aand aby ahelping ato asustain aperiods aof arelative aprosperity.
a. True
b. False
10. Consumers awho aare alikely ato abe aearly aadopters aof aan ainnovation
aoften arely aonasalespeople aas aa atertiary asource aof ainformation.
a. True
b. False
12. In arecent a years, amarketing aand asales apersonnel ahave abeen ain astrong
ademand afor aupperamanagement apositions.
a. True
b. False
13. In athe aproblem-solving aapproach ato aselling, acompetitors' aofferings aare anever
aincludedaas aalternatives ain aa acustomer's apurchase adecision.
a. True
b. False
14. Sales adoes anot ameet athe acriterion aof amaking aa asignificant acontribution ato
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