COB 487 Final PASSED Exam Questions and CORRECT Answers
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Course
COB 487
Institution
COB 487
COB 487 Final PASSED Exam Questions
and CORRECT Answers
Reeve's Strategy Palette - CORRECT ANSWER- Classical, Shaping, Adaptive,
Visionary, Renewal
classical - CORRECT ANSWER- Chick Fil A is in the_______ section of Reeve's
Strategy Palette because it is in a mature market that is made up o...
COB 487 Final PASSED Exam Questions
and CORRECT Answers
Reeve's Strategy Palette - CORRECT ANSWER- ✔✔Classical, Shaping, Adaptive,
Visionary, Renewal
classical - CORRECT ANSWER- ✔✔Chick Fil A is in the_______ section of Reeve's
Strategy Palette because it is in a mature market that is made up of very strong brands that is
predictable but not malleable. CFA's strategy should be to analyze, plan, and execute.
plan - CORRECT ANSWER- ✔✔to provide customers with high quality fast food, service,
and experience
Ploy - CORRECT ANSWER- ✔✔use of a trick advertising campaign "Eat More Chicken" to
essentially say, don't go to Wendy's/McDonalds and eat beef, go to CFA and eat chicken
instead.
Pattern - CORRECT ANSWER- ✔✔ability to consistently provide an enjoyable experience
and food no matter what location.
Position - CORRECT ANSWER- ✔✔in the fast food market, CFA is higher end but also
more expensive relative to it's competition.
Perspective - CORRECT ANSWER- ✔✔CFA saw that there was an opportunity to merge a
sit down restaurant with fast food. CFA provides more service to customers, brings food to
table & refills drinks, compared to competitors who do nothing.
Intended Strategy - CORRECT ANSWER- ✔✔create a fast food restaurant based on chicken
rather than beef
Emerged Strategy - CORRECT ANSWER- ✔✔CFA brand took off as people demanded
higher quality fast foods.
, Realized Strategy - CORRECT ANSWER- ✔✔make a higher quality fast foods and provide
superior customer service compared to competitors
Balanced Scorecard - CORRECT ANSWER- ✔✔Financial Measures, Customer Measures,
Internal Business Processes Measures, Learning and Growth Measures
Financial Measures - CORRECT ANSWER- ✔✔ROI of a new franchise, ROA of the
company, Annual Profit, Operating Profit
Customer Measures - CORRECT ANSWER- ✔✔number of new customers, number of
repeat customers, frequency of repeat customers, overall customer satisfaction
Internal Business Processes Measures - CORRECT ANSWER- ✔✔average length of time to
get food to customers, length of time to cook "X" amounts of chicken sandwiches
Learning and Growth Measures - CORRECT ANSWER- ✔✔number of employees promoted
each year, number of new customer service skills added each year, number of new products to
market.
Political - CORRECT ANSWER- ✔✔new tax policies may decrease consumer spending for
eating out.
- Tightening of immigration policy may lead to higher costs for farmers which will raise
supply costs for CFA which will lead to either lower profit margin margins for CFA or higher
food costs for customers.
Economic - CORRECT ANSWER- ✔✔during a recession, CFA should experience an
increase in sales
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