Exam (elaborations)
COB 300D exam 2 questions with correct answers graded A+
- Course
- Institution
COB 300D exam 2 questions with correct answers graded A+
[Show more]
Content preview
COB 300D exam 2convenience products - correct answer ✔✔frequently purchased, inexpensive, and readily available
shopping products - correct answer ✔✔people spend additional time making comparisons
specialty products - correct answer ✔✔seek it out to the exclusion of all others
unsought products - correct answer ✔✔products purchased to solve a sudden problem, in which the
products are ones that customers are unaware of and that people don't necessarily think of buying
installation products - correct answer ✔✔facilities and nonportable major equipment
accessory equipment - correct answer ✔✔does not become a part of the final product but is used in the
production process or office activities
raw materials - correct answer ✔✔becomes a part of the final product but cannot be seen in it
component part - correct answer ✔✔part of the final product that you can pick out and see
process materials - correct answer ✔✔used in the production process of other products and cannot be
identified in the final product
MRO supplies - correct answer ✔✔maintenance, repair, and operating items that are used in operations
and help facilitate production
when do industry profits peak? - correct answer ✔✔at the growth stage
when do industry sales peak? - correct answer ✔✔at the maturity stage
, steps in the product adoption process - correct answer ✔✔awareness, interest, evaluation, trial,
adoption
what happens in the awareness stage of the product adoption process? - correct answer ✔✔the buyer
becomes aware of the product
what happens in the interest stage of the product adoption process? - correct answer ✔✔the buyer
seeks out information and is receptive to learning about the product
what happens in the evaluation stage of the product adoption process? - correct answer ✔✔the buyer
weighs the pros and cons against the competition
what happens in the trial stage of the product adoption process? - correct answer ✔✔the buyer
examines or tries the product to see if it meets their needs
what happens in the adoption stage of the product adoption process? - correct answer ✔✔the buyer
purchases the product and is expected to use it again
the beginning of the product adoption curve - correct answer ✔✔innovators and early adopters
the middle of the product adoption curve - correct answer ✔✔early and late majority
the end of the product adoption curve - correct answer ✔✔laggards
risks of buying a brand new product - correct answer ✔✔could have defects, might not be compatible
with existing products, not much support, might not make it to mass market
packaging - correct answer ✔✔development of a container to hold a product and conveys vital
information about the product
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now