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BUS 2600 Marketing Final Exam | Questions Solved 100% Correct |A Graded
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BUS 2600 Marketing Final Exam | Questions Solved 100% Correct |A Graded
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BUS 2600 Marketing Final Exam | QuestionsSolved 100% Correct |A Graded
The use of short-term incentives to encourage the purchase or sale of a product or
service is called _________.
-Direct and digital marekting
-Personal selling
-Sales promotion
-Advertising
-Public relations - ✔✔Sales promotion
Midnight Magic, a perfume manufacturing company, plans to release a new fragrance
during the holiday season at $99 per bottle. The company intends to bring the price
down to $59 within six months of its release to attract the next segment of buyers who
couldn't afford the initial price. Which of the following pricing strategies is Midnight
Magic using?
-Product-line pricing
-Market-skimming pricing
-Market-penetration pricing
-Cost-plus pricing
-Competitive pricing - ✔✔Market-Skimming Pricing
When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?"
slogan to attack AT&T's rumored spotty service. This example best illustrates
________________ advertising.
-Covert or secret
-Informative
, -Institutional
-Reminder
-Comparative or competitive - ✔✔Comparative or competitive
Bose offers $50 cash back to customers who purchase a new speaker and send in proof
of purchase. This is an example of a(n) __________________:
-Rebate
-Point of purchase promotion
-Price pack
-Premium
-Sample - ✔✔Rebate
Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly
contacts members of the local and statewide media with information about community
events and charity fundraisers sponsored by her company. This is an example of the
________________ function of public relations.
-Product publicity
-Development
-Press relations
-Lobbying
-Investor relations - ✔✔Press relations
Oscarz Aviation Web site, GoOscarzAv.com, is constantly working to engage customers
by providing relevant and useful content. It has a guestbook where customers can
provide feedback on their experiences with Oscarz Aviation, which in turn provides the
company with insights on new products and services. Customers can also view videos
that Oscarz Aviation posts, as well as read and respond to blogs and ask questions.
GoOscarzAv.com is an example of a(n)______________.
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