SPMT 217 Final (Exam 4) Questions With Correct Answers
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Course
SPMT 217
Institution
SPMT 217
SPMT 217 Final (Exam 4) Questions With
Correct Answers.
Communications: - answerdefined as all methods used by sport organization to deliver its
key message proactively to diverse group of constituencies
Sports Information Director (SID): - answercovers media relations and other communication
...
SPMT 217 Final (Exam 4) Questions With
Correct Answers.
Communications: - answer✔✔defined as all methods used by sport organization to deliver its
key message proactively to diverse group of constituencies
Sports Information Director (SID): - answer✔✔covers media relations and other communication
jobs (college athletics)
SID duties: - answer✔✔- fielding calls from media
- coordinating press conference
- work with athletic director
- design media guides
- maintaing social media accounts
Communication Legal Issues: - answer✔✔Family Educational Rights and Privacy Act
Healthy Insurance Portability and Accountability Act
Community Relation objectives: - answer✔✔1. development of substantive programs to benefit
charitable causes
2. educational and outreach programs in organizational area of business
Direct Marketing: - answer✔✔successful campaigns return a positive response from
approximately 2% of individuals targeted
Elevator Speech: - answer✔✔impromptu, informal 30 second to 1 minute conversation with
influential person in field:
clarify job, put on paper, format it, tailor to pitch them, eliminate industry jargon, read pitch out
loud, practice, nail it with confidence
Triple Commodity Nature: - answer✔✔1. activity or game form
2. services
3. goods
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