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IAB Digital Media Sales Certification Test Prep QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Media Sales Certification Test Prep QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Media Sales CertificationTest Prep
DSP - ANSDemand Side Platform: Tech interface that offers centralized and aggregated
media buying from more than one resources along with advert exchanges, ad networks, and
sell facet platforms
SSP - ANSSeller Side Platform: Tech utilized by publishers to promote inventory, optimize
pricing/yield and audience for a pool of capability advertisers
Exchange - ANSAn on line marketplace platform that helps automated auction-based pricing
and RTB
Ad Network - ANSA sales channel for pubs and aggregated inventory for buyers; plus
targeting capabilities, creative era, and optimization
Portal - ANSA employer that provides a mixture of content material (aggregated and/or
dispensed), search capability, electronic mail and chat, plus other specialized capabiliites
Trading Desk - ANSCentralized management platform, specializing in programmatic target
audience buying; utilized by maintaining employer-owned businesses
Data Provider - ANSCompanies that provide cookie swimming pools and other means to
target favored audiences
Rich Media Vendor - ANSAd innovative and advert serving issuer supplying advertisers the
ability to run commercials that viewers can interact with
Performance Metrics - ANSUsed to measure decrease-funnel advertising dreams; in most
cases used to degree particular movements, leads or sales
Conversion - ANSWhen a patron clicks on an advert or visits a internet site quickly after
seeing an advert, and then purchases the product
Brand Metrics - ANSUsed to measure top-funnel advertising goals; often requires research
or surveys to degree
Cookie - ANSA textual content file that is stored in a client's web browser that communicates
data again to a server
Viewability - ANSTerm used to explain if a computing device ad unit changed into located
inside the portion of an advert browser page that might be visible
, Real Time Bidding - ANSRTB: Process that permits a couple of consumers to try to
purchase stock via competing over price in a stay web surroundings
Tag - ANSA particular code that lets in or more servers to talk with each other on the way to
supply a specific advert creative
Fraud - ANSAn intentionally misleading practice designed to imitate website traffic,
behaviors, or advert placements
Ad Choices - ANSLogo this is used to inform consumers they're being behavioral focused,
and lets in clients to decide-out of this concentrated on
Engagement Metrics - ANSCommonly used to measure center-funnel advertising goals the
usage of wealthy media executions like interaction or social shares
What percent of the United States population has cellular net access? - ANS60%
What percentage of telephone customers have made a purchase via their telephone? -
ANS46%
Which neighborhood content material category sees the most engagement on cell? -
ANSMaps
After Facebook, which smartphone app receives the most particular traffic? - ANSYouTube
What year turned into the first show ad launched? - ANS1994
What are short tail websites? - ANSMost famous websites, excessive traffic, lots of stock
What are mid tail web sites? - ANSMinimal inventory, rather popular web sites
What are long tail websites? - ANSVery constrained stock, small traffic, NICHE sites (and
additionally junky web sites)
What is a keeping employer? - ANSParent company of many media corporation
manufacturers
Give some examples of independent corporations? - ANSAcxiom, Merkle, inVentiv Health,
Wieden + Kennedy, RPA, The Richards Group, Freeman, Horizon Media, cramer-krasselt
Name a few corporations in the WPP Family Tree. - ANSMEC, GroupM, Mindshare, Ogilvy,
Mediacom, Y&R, Grey, JWT, MEC, Maxus
Name a few organizations within the Omnicom Group Family Tree. - ANSOMD, BBDO,
PHD, DDB, Ketchum, TBWA, Fleishman Hillard, Rapp,
Name a few agencies in the Publicis Groupe Family Tree. - ANSRazorfish, Digitas, Starcom
MediaVest, Zenith Optimedia, Saatchi & Saatchi, Leo Burnett, Bartle Bogle Hagarty (BBH)
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