MARK3000 Test 2 – Grantham Exam Questions With Correct Answers.
2 views 0 purchase
Course
UGA
Institution
UGA
MARK3000 Test 2 – Grantham Exam
Questions With Correct Answers.
Marketing research - answerA set of techniques and principles for systematically collecting,
recording, analyzing, and interpreting data that can aid decision makers involved in marketing
goods, services, or ideas.
secondary dat...
MARK3000 Test 2 – Grantham Exam
Questions With Correct Answers.
Marketing research - answer✔✔A set of techniques and principles for systematically collecting,
recording, analyzing, and interpreting data that can aid decision makers involved in marketing
goods, services, or ideas.
secondary data - answer✔✔Pieces of information that have already been collected from other
sources and usually are readily available.
primary data - answer✔✔Data collected to address specific research needs.
sample - answer✔✔A group of customers who represent the customers of interest in a research
study.
data - answer✔✔Raw numbers or facts.
information - answer✔✔Organized, analyzed, interpreted data that offer value to marketers.
syndicated data - answer✔✔Data available for a fee from commercial research firms such as
Information Resources Inc. (IRI), National Purchase Diary Panel, and ACNielsen.
scanner data - answer✔✔A type of syndicated external secondary data used in quantitative
research that is obtained from scanner readings of UPC codes at check-out counters.
panel data - answer✔✔Information collected from a group of consumers.
data warehouses - answer✔✔Large computer files that store millions and even billions of pieces
of individual data.
data mining - answer✔✔The use of a variety of statistical analysis tools to uncover previously
unknown patterns in the data stored in databases or relationships among variables.
churn - answer✔✔The number of consumers who stop using a product or service, divided by the
average number of consumers of that product or service.
big data - answer✔✔data sets that are too large and complex to analyze with conventional data
management and data mining software
qualitative research - answer✔✔Informal research methods, including observation, following
social media sites, in-depth interviews, focus groups, and projective techniques.
quantitative research - answer✔✔Structured responses that can be statically tested to confirm
insights and hypotheses generated via qualitative research or secondary data.
observation - answer✔✔An exploratory research method that entails examining purchase and
consumption behaviors through personal or video camera scrutiny.
virtual community - answer✔✔online networks of people who communicate about spefic topics
sentiment mining - answer✔✔Data gathered by evaluating customer comment posted through
social media sites such as Facebook and Twitter
in-depth interview - answer✔✔An exploratory research technique in which trained researchers
ask questions, listen to and record the answers, and then pose additional questions to clarify or
expand on a particular issue.
focus group interviews - answer✔✔A research technique in which a small group of persons
(usually 8-12) comes together for an intensive discussion about a particular topic, with the
conversation guided by a trained moderator using an unstructured method of inquiry.
survey - answer✔✔A systematic means of collecting information from people that generally uses
a questionnaire.
questionnaire - answer✔✔A form that features a set of questions designed to gather information
from respondents and thereby accomplish the researchers' objectives; questions can be either
unstructured or structured.
unstructured questions - answer✔✔Open-ended questions that allow respondents to answer in
their own words.
structured questions - answer✔✔Closed-ended questions for which a discrete set of response
alternatives, or specific answers, is provided for respondents to evaluate.
experimental research (experiment) - answer✔✔A type of conclusive and quantitative research
that systematically manipulates one arm ore variables to determine which variables have a casual
effect on another variable.
biometric data - answer✔✔Digital scanning of the physiological or behavioral characteristics of
individuals as a means of identification.
product - answer✔✔Anything that is of value to a consumer and can be offered through a
voluntary marketing exchange.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
