ARE 136 Ch. 16 UPDATED Exam Questions and CORRECT Answers
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Course
ARE 136
Institution
ARE 136
ARE 136 Ch. 16 UPDATED Exam
Questions and CORRECT Answers
Events, product placements, and branded entertainment offer the advertiser few opportunities
for integrated brand promotion.
a. True
b. False - Correct Answer- False
Using events, product placement, and branded entertainment in an IB...
ARE 136 Ch. 16 UPDATED Exam
Questions and CORRECT Answers
Events, product placements, and branded entertainment offer the advertiser few opportunities
for integrated brand promotion.
a. True
b. False - Correct Answer- False
Using events, product placement, and branded entertainment in an IBP entails the consumer
experience and sponsorship of such can be examples of activating a sponsorship if they
reinforce the sponsorship.
a. True
b. False - Correct Answer- True
In sponsorship, when there is not a clear sponsor-event congruity, it is a good idea for the
advertiser to use sponsorship articulation, or articulate or explain any connection between the
two.
a. True
b. False - Correct Answer- True
Contemporary marketers are using event sponsorship, product placements, and branded
entertainment to build brands in the marketing environment and to create meaningful
connections with consumers.
a. True
b. False - Correct Answer- True
Using diverse means for brand building is considered profitable and the list of options that
marketers have is expanding.
,a. True
b. False - Correct Answer- True
For digital engagement, sponsorship mixes in a fantastic way with social media.
a. True
b. False - Correct Answer- True
A reason for event sponsorship success is that brands are seeking out opportunities to be
embedded in activities and entertainment that their target consumers enjoy.
a. True
b. False - Correct Answer- True
Event sponsorship is often seen in the context of sports, such as Nissan Europe's sponsorship
of soccer.
a. True
b. False - Correct Answer- True
The majority of the promotional funds invested in event sponsorships today are in the context
of sporting events.
a. True
b. False - Correct Answer- True
A guideline for effective event sponsorship is to look for a match or overlap between the
lifestyles of the event attendees and the benefits your product can deliver.
a. True
b. False - Correct Answer- True
,The only way to measure the benefits of sponsoring an event is to determine how often the
sponsor's name appears at the event and in media coverage of the event.
a. True
b. False - Correct Answer- False
A key asset for event sponsorship is that it can relate with the consumer experience.
a. True
b. False - Correct Answer- True
A well-fitting sponsored event can be a great addition to an IBP mix.
a. True
b. False - Correct Answer- True
Product placement is the practice of placing any branded product into things such as movies
or TV shows; for instance, an actor would have a branded beverage throughout the movie.
a. True
b. False - Correct Answer- True
For companies, it is free to incorporate their branded products deliberately as part of the
show.
a. True
b. False - Correct Answer- False
Product placement in video games has little potential; with 2 million U.S. households having
at least some gaming capability, it is considered a niche market.
a. True
, b. False - Correct Answer- False
Nielsen Media Research found that much like TV viewers who want to avoid commercials,
the majority of video game players want to eliminate brand placements in games.
a. True
b. False - Correct Answer- False
Event sponsorship is a documented way to improve consumer knowledge about a product.
a. True
b. False - Correct Answer- True
In the world of promotion, authenticity refers to the quality of being perceived as genuine and
natural, yet that is not important in brand placement.
a. True
b. False - Correct Answer- False
Whether the economy is up or down, automakers in the United States remain aggressive with
their event sponsorship.
a. True
b. False - Correct Answer- True
Event social responsibility provides an opportunity for sports sponsors to demonstrate good
corporate citizenship, generate positive word-of-mouth, and boost both attendance and
patronage intent.
a. True
b. False - Correct Answer- True
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