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Exam (elaborations)

Hootsuite Social Marketing Certification Exam Questions And Answers 2024 Solutions

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Hootsuite Social Marketing Certification Exam Questions And Answers 2024 Solutions How many photos will fully populate Twitter media gallery? ANS 6 tweets with photos or videos How many characters of Twitter bio field appear to customers in search engine results? ANS 140 characters Where t...

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  • September 2, 2024
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  • Hootsuite Social Certification
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Hootsuite Social Marketing Certification Exam
Questions And Answers 2024 Solutions
How many photos will fully populate Twitter media gallery? ANS 6 tweets with photos or videos



How many characters of Twitter bio field appear to customers in search engine results? ANS 140 characters



Where to share branded hashtag for Twitter? ANS Bio area



Twitter Lists can ANS Can be public or private



What is a Twitter list ANS a curated group of Twitter accounts



Profile Picture ANS (1) use a logo that people associate with your business

(2) Looks good thumbnail size

(3) logo best choice



Your Twitter "Likes" tab allows you to: ANS curate and display tweets from others that you have liked and find
valuable



Private Twitter Lists are a great way to ANS keep up with competitors' content without publicly following them.



On your FB Business page, which feature would you use if you want to provide your followers with the ability to
shop now, sign up, or contact your organization? ANS Call-to-action button



The FB page moderation feature: ANS prevents comments that contain certain words from being posted.



Let's you segment your company offerings by target market and are a great way to focus on different products
separately so you can modify positioning and messaging. ANS LinkedIn Showcase Pages



You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your
website for more information about your company. (True/False) ANS False

, Instagram allows you to include clickable links in the following area(s): ANS Website Field



Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding
line breaks to your bio description to make it easier to read. What is that workaround? ANS Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field.



When optimizing your YouTube page, what do you use for grouping together relevant videos so viewers progress
naturally from video to video, thus generating more views through their session. ANS Playlists



Tools for tactical success. ANS upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite



What are two factors to consider when figuring out scheduling of content. ANS Timing and Key Dates



You should keep your brand voice consistent. (T/F) ANS True



Social media objectives should: ANS Adhere to the S.M.A.R.T. framework



What does S.M.A.R.T. stand for? ANS specific, measurable, achievable, resourced, time-bound



When pitching your budget to decision makers, focus on conveying two things: ANS (1) demonstrate ROI from
the current year, and (2) showcase the value of the initiatives, campaigns, and goals you have in mind for the coming
year.



Social media tactics tend to fall into 3 categories: ANS paid, owned, earned



What has become increasingly important because of the decline of organic views AND because of the overall
increase in the volume of content being published on social channels. ANS Paid tactics.



Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what
kind of voice/persona occurs naturally. (True or False) ANS False



What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is
identified? ANS Decision Tree

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