Simple indexing Answer: Common analytic measure to improve performance. Compares current
data with data during a base period.
(Price / Price during "Base Period") x 100
i.e. Big Mac was 1.60 in 1968 which is base period. what is index for 2014 if price was 4.80 then?
(4..60) * 100 = 300 (means price is 3x greater than base period)
Used to identify price fluctuations of supplies, materials, products, etc.
Weighted Index Answer: assign a weight to allow for significant differences in the index.
Reasons for including analytics in decision-making Answer: decrease cost of data storage
increase processing power
Descriptive Analytics Answer: using current and past data for strictly descriptive purposes.
i.e. car price data shows a 2% increase over the prior year
a manager wants to know why sales spiked during the prior quarter
,Predictive / Inferential Analytics Answer: using current and past data to predict/estimate future.
i.e. based on the past 10 years of data for car prices, we predict an increase of 1.5% over the upcoming
year.
Prescriptive Analytics Answer: using past data to PREDICT or ESTIMATE future in order to optimize
operations
includes experimental design and optimization to aid in DECISION-MAKING. MANAGERIAL DECISIONS.
i.e. based on past data, sales prices for electric cars could increase by 5% if we increased charging
stations by 7%
Big data Answer: Data so big that it's difficult to process using traditional methods.
Stored in a Data Warehouse.
Mined to identify patterns and trends
Primary purpose is to encourage buying behavior.
Enables products to be more tailored to customer base.
Improves decision-making.
Supports development of next generation products/services.
,watch for keywords in test options. i.e. company TOTAL sales (just one number) vs all sales invoices
Structured / Quantitative Data Answer: Data follows pre-defined formats.
i.e. multiple choice answers, addresses, names, stock tickers
Unstructured / Qualitative Data Answer: Data doesn't follow pre-defined formats. Usually gets
structured by a "theme analysis"
i.e. blocks of freeform text, audio, video
Continuous Data Answer: Data that can take any value (within a set range)
i.e. 3.14159, -189,115.2
a thermometer reads 66.5 degrees
Interval Data (data measuring levels) Answer: data is ordered at equal intervals apart and "0"
doesn't mean absence of data, just another data point
a type of continuous data
i.e. date, time, degrees
Ratio Data (data measuring levels) Answer: 0 actually means nothing, not just a data point
, a type of continuous data
i.e. money, height weight
Discrete Data Answer: Data that can only take on whole values and has clear boundaries
i.e. 4, 7, 8 in a preset range of 1-100
Ordinal data (data measuring levels) Answer: data is ordered based on quality
a type of discrete data
i.e. in blackbelt data, level "3" is higher quality than "1"
gold, silver, and bronze medals
Nominal / Categorical Data (data measuring levels) Answer: data is assigned a category/label for
identification and grouping purposes
a type of discrete data
i.e. males are assigned "0" and females "1"
potential quality errors: categories can be misspelled
Attribute Data Answer: Data that shows whether a result meets a requirement or not (yes/no,
pass/fail).
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Schoolflix. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.