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WGU D077 LEARNING OBJECTIVES EXAM ACTUAL EXAM LATEST VERSION A, B, C AND 2 PRACTICE TESTS ALL 500 QUESTIONS AND CORRECT VERIFIED SOLUTIONS LATEST $24.99
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WGU D077 LEARNING OBJECTIVES EXAM ACTUAL EXAM LATEST
VERSION A, B, C AND 2 PRACTICE TESTS ALL 500 QUESTIONS AND
CORRECT VERIFIED SOLUTIONS LATEST 2024-2025
WGU D077 LEARNING OBJECTIVES EXAM A
QUESTION: What uncontrollable marketing element provides user input as to how the company
delivers upon its value proposition? - ANSWER-Consumer feedback
QUESTION: Which set of activities related to creating, communicating, delivering, and
exchanging offerings has value for others? - ANSWER-Marketing
QUESTION: Which controllable element is included in the marketing mix? - ANSWER-Product
QUESTION: Which concept refers to the number of product versions in a product line? -
ANSWER-Depth
QUESTION: What type of vertical marketing system is a franchise? - ANSWER-Contractual
QUESTION: A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? - ANSWER-Product and
promotion
QUESTION: An online consignment store offers free gifts with purchases within the next 30 days
using an attractive and easy-to-use website. Which part of the marketing mix is represented by
the company's website? - ANSWER-Place
QUESTION: An online consignment store offers gently used designer fashions and sends weekly
text alerts to customers of new arrivals and popular items. Which element of a marketing mix is
represented by this store's text alerts? - ANSWER-Promotion
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QUESTION: A manager is researching an element of the marketing environment that the
company cannot control. Which one of these elements is the manager considering? - ANSWER-
Demographic
QUESTION: What is a controllable element of the marketing environment? - ANSWER-
Promotion
QUESTION: Which uncontrollable element can make some products obsolete, while generating
other new products by scientific advances? - ANSWER-Technological
QUESTION: What is an example of a controllable element that influences marketing decisions? -
ANSWER-Promotional campaigns
QUESTION: Which action reflects the use of ethical marketing? - ANSWER-Supply chain
transparency reporting
QUESTION: A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used? - ANSWER-Price fixing
QUESTION: A woman visits a baby store, planning to buy a crib for $100. The salesperson tells
her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can
see the $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use?
- ANSWER-Bait and Switch
QUESTION: An energy drink company is promoting the benefits of its caffeinated product
without identifying the risks of consuming the drink. Which action should the company take to
align its marketing with ethical practices? - ANSWER-Using transparent marketing
QUESTION: A fitness application allows users to opt-out of its fitness reminder text messages
but continues to send text messages for 30 days following the opt-out period. Users are not
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notified of this fact when they opt-out of the text messages. Which ethical marketing practice is
the company violating? - ANSWER-Customer Privacy
QUESTION: A marketing manager is conducting a situational analysis during the market
planning process and needs to differentiate between controllable and uncontrollable elements.
The manager decides to first identify the controllable elements. Which business element is the
manager identifying? - ANSWER-Products
QUESTION: A marketing manager would like to take advantage of factors outside the company
to develop an effective marketing plan. Which factor does the manager need to consider? -
ANSWER-Market Forces
QUESTION: Which business factors are external to an organization? - ANSWER-Opportunities
and threats
QUESTION: Which SWOT analysis component is under a company's control? - ANSWER-Product
budgets
QUESTION: A manager seeks to help the organization make good portfolio-management
decisions. Which tool should the manager use for this process? - ANSWER-BCG Matrix
QUESTION: According to the logic of the BCG matrix, marketers should focus investment in the
areas that will provide good returns and fund future growth. Which quadrant of the BCG matrix
meets this guideline? - ANSWER-Cash cow
QUESTION: A manager is considering the economics of an industry's factors that determine how
competitive, attractive, and profitable the market is for the company's products. Which
planning tool is being used by this manager? - ANSWER-Porter's five forces method
QUESTION: A company operates in an industry in which raw materials are scarce, and in which
the vendors charge excessively high prices for raw materials. Which one of Porter's five forces is
illustrated by this company's situation? - ANSWER-Bargaining power of suppliers
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QUESTION: A marketer selects the use of banner ads in order to achieve higher sales revenue.
Which component of the marketing planning process is being represented by this action? -
ANSWER-Tactic
QUESTION: A company analyzes its internal and external environments, identifies the needs of
its target market, and develops a plan for accomplishing its mission, objectives, and goals.
Which component of the marketing planning process has the company developed? - ANSWER-
Marketing Plan
QUESTION: Which component of the marketing planning process utilizes situation analysis to
address the needs of the target customer? - ANSWER-Opportunities
QUESTION: What is a limitation of primary data sources? - ANSWER-Requires expertise in data
collection
QUESTION: Which ethical guideline should marketers keep in mind when collecting primary
data content? - ANSWER-Maintaining data transparency
QUESTION: Why should marketing researchers follow best practices for ethical considerations?
- ANSWER-Ensure respect for respondents and integrity of the data collected
QUESTION: A smartphone company has great brand loyalty but customers have become
increasingly frustrated with the lack of new features. The company determines that adding new
features will increase sales. Which growth strategy is the company using to achieve higher
sales? - ANSWER-Product development
QUESTION: An apparel company became the number-one provider in the U.S. New customers
had switched to this company's clothing line instead of buying from competitors. Which
strategic opportunity did the company use to achieve this goal? - ANSWER-Market penetration
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