Case Study Method - correct answer ✔Purpose: examine individual or group
depth
Characteristics: A descriptive study, Narrowly focused, Combines objective
and subjective data, Process-oriented.
Advantage: provides fruitfull ideas, allows a researcher to investigate a topic
in far more detail than might be possible if they were trying to deal with a large
number of research participants with the aim of 'averaging', Stimulating new
research, Contradicting established theory, Giving new insight into
phenomena or experience, Permitting investigation of otherwise inaccessible
situations.
Disadvantage: cannot be used to generalize, Replication not possible, The
researcher's own subjective feelings may influence the case study (researcher
bias), Memory distortions.
Naturalistic Observation Method - correct answer ✔Purpose: records
behavior in nature
Characteristics:
Advantage: allows for good description of behavior as it occurs.
Disadvantage: observations may be biased or misinterpreted, researcher has
little or no control over the situation.
Correlational Method - correct answer ✔Purpose: to determine how 2 or
more variables are related,
Characteristics: nonexperimental
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