#004 Introduction to Social Science
● Social science: the scientific study of human relationships and social behaviour
● Anthropology: the scientific study of humans as a species and as members of different cultures
○ Physical anthropology: origins of humans as a species
■ Ways humans are similar to and different from other species
■ Topics may include: human family tree, natural selection, evolutionary psychology,
the Great Apes
○ Cultural anthropology: how culture shapes the way that people live in the world today and
how they lived in the past
■ Culture: learned behaviours, beliefs, ways of knowing, world views, values of a
particular society
● Sociology: the scientific study of humans in groups/society
○ The actions and responses of individuals within a group to detect general patterns/innate
characteristics of human behaviour
○ Agents of socialization: how the groups to which we belong shape our experiences
● Psychology: the scientific study of humans as individuals and the science of behaviour and mental
processes
○ Basically, you can figure out what’s going on through a person’s mind by asking them OR by
using technology (ex. fMRI, CT)
■ People might lie if you ask them directly
○ Mental processes: how people think, learn, feel, perceive, and remember + their personality
and identity
○ Behaviour: why people do what they do in certain situations
● Nature vs. nurture debate: the controversy as to whether inherited biological/genetic characteristics
(nature) or experiences, environment, and learning (nurture) are more influential in determining
human behaviour and characteristics
● Biopsychosocial approach: look at the relationships of the factors
○ Very similar to nature vs. nurture
● Cultural relativism: culture is best understood by its own people
● Ethnocentrism: comparing other culture based on biases from own
What is the need for social sciences?
● Intuition and common sense do not work → the gut often gets things wrong
○ Social sciences can help us move from illusion → fact
● Hindsight bias: perceiving an outcome as obvious and predictable
○ “I knew it all along”
● Overconfidence: excessive confidence
● Perceiving order in random events/patterns: derived from our need to make sense of the world
, ● Schemas: a mental (cognitive) map, mental filter, or representation of an idea made up of associations
and connections
○ Humans are always making associations and connections → often relating specific subjects to
others
○ Relates to neuroplasticity and neural connections
○ Can make you see something that doesn’t actually exist
○ Can cause stereotypes, preconceived prejudice, and notions
● Pareidolia: the science behind seeing faces in everyday objects
#010 and #011 Research Methods
The Scientific Method and Descriptive Studies
● Scientific method: a process of systematic observation measurement, and experiment to formulate
and test a hypothesis
○ Hypothesis: usually takes the form of an if-then statement, is a testable prediction, and has
specific variables
● Operational definitions: clear statements about what the variables are and how they will be measured
● Correlation ≠ causation
● Replication: repeating the essence of a research study to see whether the basic findings extend to
other participants and circumstances
● Confirmation bias: searching for information that supports preconceptions while ignoring or distorting
contradictory information
Descriptive Research Methods
● Descriptive research: to describe, observe, and record behaviour without using experiments but still
following the scientific method
● When can you not do an experiment? If it’s unethical + in areas where descriptive research is more
beneficial/suitable
○ Sometimes you need to observe behaviour instead of actually manipulating any variables
○ Cannot show cause and effect with these kinds of studies
● Case study: one individual or group studied over a long/extended period of time
○ No variety of perspectives
○ Longitudinal study: case study that goes on for a long time
● Naturalistic observation: observing and recording behaviour in naturally occurring situations with
trying to manipulate or control any of the variables
○ Structured vs. unstructured
○ Participant vs. non-participant
● Survey: obtains the attitudes, opinions, perceptions, or behaviours of a particular group by questioning
a representative sample of that group
○ Subjective self reporting: writing what you think the surveyor wants or what will make you look
good
● Population: everyone that can be in a study
● Sample: those that actually participate in a study
● Sampling bias: a flawed sampling process that produces an unrepresentative sample
○ Allows some members of the population to be more likely to be included than others
● Random sample/selection: a sample that fairly represents a population because each member has an
equal change of inclusion
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller simraniqtidar. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.31. You're not tied to anything after your purchase.