Exam (elaborations)
FBLA Advertising Practice test _ Questions And Answers Rated 100- Correct.pdf
- Course
- Institution
FBLA Advertising Practice test _ Questions And Answers Rated 100- C
[Show more]
Seller
Follow
Content preview
8/30/24, 3:17 AMFBLA Advertising Practice test
Jeremiah
Terms in this set (100)
All of the processes used to identify, create, C
and maintain exchange relationships that
satisfy individuals and organizations make up
A) customer service.
B) promotion.
C) marketing.
D) distribution.
Consumer demand is influenced by all of the B
following except
A) economy.
B) weather.
C) promotion.
D) price.
The marketing concept determines planning, A
production, pricing, distribution, and
promotion of products and services based
upon
A) customers.
B) forecasts.
C) government.
D) business
Marketing that targets consumers who D
underwent the same experiences and events
while growing up is referred to as
A) target marketing.
B) cohort marketing.
C) mass marketing.
D) generational marketing.
1/15
, 8/30/24, 3:17 AM
The final step in the sales process is A
A) follow up.
B) closing the sale.
C) presenting the product.
D) overcoming objectives.
The first contact that the salesperson makes A
with the customer is called the
A) approach.
B) preapproach.
C) introduction.
D) lead.
Which of the following activities will not help C
improve sales performance?
A) informing sales staff about new
merchandise
B) setting sales goals
C) allowing salespeople to work without
monitoring
D) having sales staff meetings
Since new small businesses do not have D
funds available for expensive forms of
promotion, they count on
A) endorsements.
B) sales promotion.
C) advertising.
D) word-of-mouth promotion.
All of the following are traditional types of C
advertising media except
A) radio.
B) newspaper.
C) social media.
D) television.
One of biggest disadvantages associated C
with television advertising is the
A) use of sight and sound.
B) large, diverse audience.
C) long lead time.
D) low cost per viewer.
The amount of time required to produce and D
place an advertisement is called
A) production time.
B) on air time.
C) prime time.
D) lead time.
The number of times a person is exposed to A
an advertisement is called
A) frequency.
B) reach.
C) span.
D) gross impression.
2/15
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Denyss. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now