Telus Rater Exam Practice Questions and Answers (100% Pass)
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Course
Telus International
Institution
Telus International
Telus Rater Exam Practice Questions and
Answers (100% Pass)
AC - Answer️️ -Ad Creative; The Ad Creative is an advertisement that
can appear
LP - Answer️️ -Landing Page; Where you're sent when you click the AC.
The first page that appears.
Query - Answer️️ -A word or phrase searche...
Only Topical Connection - Answer✔️✔️-An ad might offer something that is
topically related to the query, but does not address the nearby intent at all
Substitutability - Answer✔️✔️-An ad might offer the user a product or
service that is not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge freezer] might
show up. When the ad presents a product or service that has some
difference to the queried one, you will have to carefully assess how well
the advertised product or service is connected to the user's original query.
Reasonable Substitute - Answer✔️✔️-When the user indicates that they want
a certain product / service from a certain brand or provider, and the ad
appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider this
as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - Answer✔️✔️-An ad might offer
a very different alternative that would address the user's needs. For
example, for a query [disposable straws], an ad might offer [stainless steel
straws] which are reusable. Both of these items address the user's needs for
straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
straws as reasonable alternatives to [disposable straws], and these two
items would not be considered interchangeable.
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