CRS: Exam 5 Study Guide with Complete Solutions
sellers prefer to produce... - Answer️️ -large quantities of limited goods
buyers prefer... - Answer️️ -smaller quantities of a wider variety of goods
distribution deals with... - Answer️️ -realigning discrepancies between
quants and s...
exclusive - Answer✔️✔️-Exclusive distribution usually goes with exclusive
promotional efforts, higher prices, and higher quality products
extreme case of selectivity
- specialty goods
**manufactures have most control (may become monopolistic)
conflict can arise when channel partners... - Answer✔️✔️-differ in their
opinions
conflict may motivate parties... - Answer✔️✔️-to find alternative solutions
power is defined by - Answer✔️✔️-size & effectiveness
Types of Power - Answer✔️✔️-legitimate, reward, coercive, information,
referent
CRILR
coercive power - Answer✔️✔️-The ability to take away benefits or inflict
punishment on another party
information power - Answer✔️✔️-having info other party seeks
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