MDSE 2350- Trend Analysis & Forecasting Final
Exam Review
- Dollar General buying Family Dollar
- LVMH buying Proenza Schouler
- Steve Madden buying Dolce Vita shoes - ANS-Horizontal Integration Examples
Create products different from their competitors - ANS-What is the primary goal of today's
product development team?
- Product Design
- Product Data capabilities for specification development
- Supply Chain Management capabilities - ANS-Product Lifecycle Management (PLM) software
applications include:
Store Brands - ANS-When a store sells only private brand?
- Sourcing is responsible for determining the most cost-efficient vendor(s) of services, materials,
production or finished goods, or a combination of these at a specified quantity and service level
for delivery within an identified time frame
- It's hiring someone else to do what one can't do or can't do efficiently - ANS-Sourcing
- Innovation and New Markets
- Desire to compete globally
- Reach new customers
- Expand capacity or expertise in new products - ANS-Mergers and Acquisitions are motivated
by:
It refers to what the company does best. - ANS-When product developers discuss the "core
competency" of a company?
Hanes Brands buying a textile mill - ANS-Vertical Integration Examples:
Developed and Merchandised for exclusive distribution by a retailer - ANS-Private Brand
Products
True - ANS-The apparel supply chain is classified as a mature industry
It is a complex network of suppliers and/or vendors involved directly or indirectly in fulfilling
customer demand for apparel. - ANS-Apparel Supply Chain
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