OBA 340 Quiz 5 Questions And Answers With Verified Study Solutions
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Course
OBA 340
Institution
OBA 340
OBA 340 Quiz 5 Questions And Answers With Verified Study Solutions
_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit. ANS Free rider problem
The combination of two or more technologies or data feeds into a single, int...
OBA 340 Quiz 5 Questions And Answers With Verified
Study Solutions
_____ is a term used to describe others taking advantage of a user or service without providing any sort of
reciprocal benefit. ANS Free rider problem
The combination of two or more technologies or data feeds into a single, integrated tool is referred to as a _____.
ANS mash-up
Rich media refers to: ANS content that is more complex than simple text or photos.
Twitter's rapid rise has allowed it to attract enough startup capital to enable it to approach revenue gradually and
with caution, in the hopes that: ANS it won't alienate users with too much advertising.
Blogs refer to: ANS online journal entries, usually made in a reverse chronological order.
Which of the following refers to a feature of wikis that allows the restoring of earlier work in the event of a posting
error, inaccuracy, or vandalism? ANS Roll back
The term wiki refers to a(n): ANS Web site that can be modified by permitted users, from directly within a Web
browser.
_____ is a term that refers to digital audio or video files served as a series of programs or a multimedia blog.
ANS Podcasts
Which of the following social networking sites in which members have to be "endorsed" by other members has
become a vital tool for many businesses and professionals? ANS LinkedIn
_____ allow(s) users to collaboratively tag and curate online media, making it easy for others to find useful content.
ANS Folksonomies
Investor groups that provide funding in exchange for a stake in the firm and often, a degree of managerial control
are called _____. ANS venture capitalists
, A stock broker trades shares he does not own with an obligation of later repayment, and in the hope that the price
of traded shares will fall. He then repays share debt with shares purchased at a lower price and pockets the spread
between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.
ANS short selling
Banner ads are charged on _____. ANS cost per thousand impressions
Which of the following statements holds true for the term "free rider problem"? ANS It refers to a situation
when others take advantage of a user or a service without providing any sort of reciprocal benefit.
Which of the following statements holds true of network effects? ANS It refers to a situation when the value of
a product or service increases as the number of its users expands.
_____ refer to a promotion technique popular with social media that attempts to get consumers to interact with an
ad, and then shares that action with friends. ANS Engagement ads
What can managers expect to learn from Facebook's feeds fiasco? ANS Firms should engage users on new
initiatives and take steps to protect user privacy.
Facebook was conceived as a place for: ANS reinforcing the preexisting contacts of the users.
Which of the following is true about advertising and Facebook? ANS Facebook executives argue that people
remember ads better and are more likely to make purchases when their friends endorse products.
Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media,
typically by spreading access across multiple sites located closer to users are known as: ANS content delivery
networks.
_____ are individuals often employed by organizations to review community content in order to delete excessive
posts, move commentary to the best location, and edit as necessary. ANS Wikimasters
Peer production refers to: ANS users collaboratively working to create content, products, and services.
RSS enables users to: ANS scan headlines and click to access relevant news and information.
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