OBA 340 Final Questions And Answers With Latest Solutions
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Course
OBA 340
Institution
OBA 340
OBA 340 Final Questions And Answers With Latest Solutions
______ is financial performance that consistently
outperforms the industry average.
A.) Sustainable competitive advantage
B.) Relative cost advantage
C.) Strategic positioning
D.) Operational effectiveness
E.) Superior value chain a...
OBA 340 Final Questions And Answers With Latest
Solutions
______ is financial performance that consistently
outperforms the industry average.
A.) Sustainable competitive advantage
B.) Relative cost advantage
C.) Strategic positioning
D.) Operational effectiveness
E.) Superior value chain analysis ANS A.) Sustainable competitive advantage
The _____ problem exists when savvy rivals watch a pioneer's efforts, learn from their successes and missteps, and
then enter the market quickly with a comparable or superior product at a lower cost.
A.) first-mover
B.) copyright infringement
C.) fast follower
D.) side step
E.) circumnavigation ANS C.) fast follower
Performing the same tasks better than how rivals
perform them is known as ______.
A.) operational effectiveness
B.) network effects
C.) strategic positioning
D.) operational positioning
E.) strategic effectiveness ANS A.) operational effectiveness
,TiVo was an innovator, an early mover, and so well known that the firm's name has become a verb in many
households (as in "Did you TiVo that program?"), yet the firm has struggled to achieve consistent profitability.
Which two
factors are suggested as negatively impacting TiVo's success?
A.) The firm's technology was copied and it lacked access to a key distribution channel
B.) Technology costs kept plummeting while expensive inventory remained backlogged
C.) The firm needed to license patents from key players, like Cisco, and pay cable TV firms royalties for shows
broadcast
D.) It leveraged strategic positioning but not operational effectiveness ANS A.) The firm's technology was copied
and it lacked access to a key distribution channel
The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive
advantage it must control a set of exploitable resources that have four critical characteristics. What are these
characteristics?
A.) inventory turns, high margins, long account payable periods, brand building relationships
B.) operational effectiveness, strategic positioning, scale, distribution channels
C.) rareness, value, imperfect imitability, non
substitutability
D.) a web site, an app, cloud-based systems, a savvy technology staff ANS C.) rareness, value, imperfect
imitability, non substitutability
The set of activities through which a product or
service is created and delivered to customers is
called the _____.
A.) loyalty program
B.) value chain
C.) rewards system
D.) core competency
E.) network effect ANS B.) value chain
,What are the 5 primary components of the value chain? ANS 1.) Inbound logistics
2.) Operations
3.) Outbound logistics
4.) Marketing and logistics
5.) Support
What are the 4 secondary components of the value chain? ANS 1.) Firm infrastructure
2.) Human resource management
3.) Technology/research and development
4.) Procurement
A firm's _____ is the symbolic embodiment of all the information connected with a product or service.
A.) brand
B.) scale
C.) trademark
D.) copyright
E.) storefront ANS A.) brand
The term _________________ refers to leveraging
consumers to promote a product or service.
A.) social sharing
B.) the collaboration economy
C.) network effects
D.) viral marketing ANS D.) viral marketing
Businesses benefit from economies of scale when the cost of an investment can be spread across increasing units
of operational effectiveness or in serving a small supplier base.
A.) true
, B.) false ANS B.) false
Advantages related to a firm's size are referred to as _________ ANS Scale advantages
_____ are costs that customers incur when moving
from one product to another.
A.) Marginal costs
B.) Fixed costs
C.) Loyalty costs
D.) Variable costs
E.) Switching costs ANS E.) Switching costs
What are the six sources of switching costs? ANS 1.) Learning costs
2.) Information and data
3.) Financial commitment
4.) Contractual commitments
5.) Search costs
6.) Loyalty programs
__________ are products or services that are nearly
identically offered from multiple vendors.
A.) Luxury goods
B.) Commodities
C.) Veblen goods
D.) Giffen goods
E.) Complementary goods ANS B.) Commodities
The phenomenon of ____________ exists when the value of a product or service increases along with a growing
number of users.
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