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IAB Digital Certification Study Guide Latest Update Actual Exam 250 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB Digital Certification Study Guide Latest
Update 2024-2025 Actual Exam 250 Questions
and 100% Verified Correct Answers Guaranteed
A+ Verified by Professor
a) $60 - CORRECT ANSWER: if a campaign has delivered 2,000,000 impressions at a
CPM of $3 and has 100 conversions, what is the CPA?
a) $60
b) $6
c) $600
d) $6,000
a) 46% - CORRECT ANSWER: what percent of ads are viewable?
a) 46%
b) 54%
c) 100%
d) 25%
e) none of the above
a) A 55+ - CORRECT ANSWER: of the demographics below, which group has
consistently been measured to click on the highest percentage of the ads they see in a
given month?
a) A 55+
b) A 25-49
c) W 18-49
d) M 18-34
,a) ads are converted to flash format - CORRECT ANSWER: which is not a feature or
function of in-stream video advertising?
a) ads are converted to flash format
b) ads run in-stream, pre-roll to content
c) ads play as overlays on video content
d) user does not have to click to hear sound
e) may be served with Companion Ads in video player
a) algorithm - CORRECT ANSWER: what do search engines use to eliminate waste and
determine the best result to search queries?
a) algorithm
b) firewall
c) verification
d) viral marketing
a) cross - CORRECT ANSWER: if a media plan includes desktop, mobile, and TV, it is
most commonly referred to as a(n) __________ platform campaign
a) cross
b) triple
c) across
d) traditional
a) how much time between ad exposure and tracking the user to advertiser's site -
CORRECT ANSWER: look-back window refers to what?
a) how much time between ad exposure and tracking the user to advertiser's site
,b) the open window where the user data is captured
c) the time needed to convert
d) the timing to get a click
e) none of the above
a) interaction rates - CORRECT ANSWER: which metric is typically associated with rich
media advertising?
a) interaction rates
b) click-through rates
c) view-through rates
d) expansion rates
e) engagement
a) static - CORRECT ANSWER: what type of backup file is recommended to
accompany rich media creative?
a) static
b) PDF
c) animated
d) text
a) true - CORRECT ANSWER: 1st Party data is collected through a direct relationship
with the user
a) true
b) false
a) true - CORRECT ANSWER: ad inventory is defined by an ad type, format, and
placement
, a) true
b) false
a) true - CORRECT ANSWER: ad networks sell remnant inventory and buy impressions
from ad exchanges
a) true
b) false
a) true - CORRECT ANSWER: attribution acknowledges the advertising touch-points
that result in conversion
a) true
b) false
a) true - CORRECT ANSWER: before 2Q 2014, IAB's standard was to count all ad
impressions
a) true
b) false
a) true - CORRECT ANSWER: changing ad impression delivery to "viewable" ads will
impact the pricing and benchmarks for display ad metrics
a) true
b) false
a) true - CORRECT ANSWER: Close Ad X will reduce the ad to the original size
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