INSIDE LVMH QUESTIONS WITH
ANSWERS
According to Anne Michaut, select key principles of Luxury. -
CORRECT ANSWER-Consumers have a range of
consumption motivations.
Consumers tend to express their values through the brands
they select.
Brands can become pow...
According to Anne Michaut, select key principles of Luxury. -
CORRECT ANSWER-Consumers have a range of
consumption motivations.
Consumers tend to express their values through the brands
they select.
Brands can become powerful personal branding tools as they
project clear and strong values.
Brands can deliver higher perceived value to their customers by
expressing their own values.
A commonly used definition of Sustainability is based on three
pillars: maximising simultaneously the biological system goals,
economic system goals, and social system goals. - CORRECT
ANSWER-True
Sustainability and sustainable development can be seen as the
ability to meet the needs of the present without compromising
the ability of future generations to meet their own needs. -
CORRECT ANSWER-Agree
Emotional value... - CORRECT ANSWER-is the perceived
value acquired from the association with one or more specific
social groups.
, is about the ability of brands to create affective responses all
the way to strong emotions of joy and pride, and to identify and
nurture these emotions.
According to Serge Carreira, which are the essential values of
luxury? - CORRECT ANSWER-All of the above (Quality
beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends)
How is Sephora reducing CO2 impacts? - CORRECT
ANSWER-by using renewable energy contracts
by reducing the packaging
by promoting "Good for" sustainable product selection
Which of the following are part of LVMH's LIFE 360 Program to
positively impact the environment? - CORRECT ANSWER-
Protect Biodiversity
Fight Climate Change
Creative Circularity
Traceability and Transparency
What is the goal of the Bee Respect platform? - CORRECT
ANSWER-A platform that offers more transparency on the
supply chain and whole life cycles of Guerlain products
Louis Vuitton launched in 2020 its Committed Journey program,
with an environmental roadmap based on three pillars. -
CORRECT ANSWER-Foster sustainable viticulture
Deploy circular creativity processes
What are the talent-centric objectives to foster an inclusive
culture at LVMH? - CORRECT ANSWER-50% of women in key
positions by 2025
2% of people with disability by 2025
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