INSIDE LVMH FINAL EXAM WITH
CORRECT ANSWERS
Which of these Maisons is the oldest? - CORRECT ANSWER
CHAUMET
What are the key drivers for Selective Retailing Maisons? -
CORRECT ANSWER-- Constant innovation - Personalization of relationships - Transforming shoppi...
Which of these Maisons is the oldest? - CORRECT ANSWER-
CHAUMET
What are the key drivers for Selective Retailing Maisons? -
CORRECT ANSWER-- Constant innovation
- Personalization of relationships
- Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? -
CORRECT ANSWER-Loewe
How many stores does LVMH manage? - CORRECT
ANSWER-More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not
correct? - CORRECT ANSWER-Centralized Organization
How many employees work at LVMH and how many are
women? - CORRECT ANSWER-213,000 employees out of
which 71% are women
How many Maisons are part of the LVMH Group? - CORRECT
ANSWER-More than 75
, Which business sector at LVMH generated the highest share of
revenues in 2023? - CORRECT ANSWER-Fashion & Leather
Goods
Which Maison of the Perfumes & Cosmetics division is the
oldest? - CORRECT ANSWER-Officine Universelle Buly
Which is the oldest wine estate and youngest brand in the
Wines & Spirits division? - CORRECT ANSWER-Domaine des
Lambrays (oldest) & Eminente (youngest)
Which characteristics may help to measure the luxuriousness
of an offer? - CORRECT ANSWER-- Quality
- Scarcity
- Delivering experimental rewards
- Signed by brands
- Controlled channels
- Personalized services
- Price
Select the appropriate sentences related to LVMH omnichannel
strategy - CORRECT ANSWER-- Omnichannel is a client-
centric approach aimed at providing a consistent, qualitative,
and seamless customer experience across all channels and
geographies.
- Establishing a smooth omnichannel customer experience
requires cross-collaboration across all teams, departments, and
through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part
of the Luxury story? - CORRECT ANSWER-Yes
According to Bain & Company, China will be the largest market
for personal luxury goods in 2030. - CORRECT ANSWER-
Agree
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