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BA 370 SDSU Exam Questions And Answers @ 2024
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BA 370 SDSU Exam Questions AndAnswers @ 2024
question 1; Value-based marketers believe that consumers want which of the following
when they purchase a product? (Select all that apply.) - Answer Their wants to be met
Their needs to be met
A price that is a good value
In a value-based, marketing-oriented firm, marketers share information about ______ and
competitors, and then integrate and distribute it across the firm's various departments. -
Answer CUSTOMERS
If a consumer electronics firm acts on the philosophy that its new products should be
compatible with existing products to develop long-term relationships with customers,
then the firm is acting on the basis of a(n)______ orientation. - Answer relational
Which company is most likely to be a value-driven firm? - Answer One that has active and
engaging social media channels
To better understand value and develop a(n) ______ marketing orientation, a business
must understand what customers view as the key benefits of a given product or service
and how to improve on them. - Answer value-based
Value-oriented marketers engage in an ongoing process of balancing - Answer the
perceived benefit to customers and the price.
In a value-based, marketing-oriented firm, marketers share ______ about customers and
integrate it across the firm's various departments. - Answer data
, Globally, what prevents marketers from targeting consumers via social media? - Answer
Consumers' lack of high-speed Internet
Approximately what percentage of marketers use social media? - Answer 97%
Firms become value driven by focusing on which of the following activities? (Check all
that apply.) - Answer -Sharing information
-Balancing customer benefits and costs
-Building relationships
Many businesspeople believe that marketing should focus on factors other than financial
goals, such as ______. - Answer corporate citizenry
Which of these would be good features for a budget hotel to implement to build a
value-based marketing strategy? (Check all that apply.) - Answer Affordable rates
Fast check-in kiosk
Value-oriented marketers measure the benefits that customers perceive against the
__________ of their offerings. - Answer cost
Many firms recognize that adopting a strong ______ orientation in business is a sound
strategy. It shows the consumer marketplace that the firm will be around for the long run
and can be trusted with consumers' business. - Answer socially responsible
Many of the most successful American firms believe that marketers should focus on
which of the following beyond financial profitability? (Check all that apply.) - Answer
Social responsibility
Environmentally friendly options
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