IAB Digital Media Sales Certification Test Prep; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified
DSP Answer-Demand Side Platform: Tech interface that provides
centralized and aggregated media buying from multiple sources including ad
exchanges, ad networks, and sell side platforms
IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified
DSP Answer-Demand Side Platform: Tech interface that provides
centralized and aggregated media buying from multiple sources including ad
exchanges, ad networks, and sell side platforms
SSP Answer-Seller Side Platform: Tech used by publishers to sell inventory,
optimize pricing/yield and audience for a pool of potential advertisers
Exchange Answer-An online marketplace platform that facilitates
automated auction-based pricing and RTB
Ad Network Answer-A sales channel for pubs and aggregated inventory
for buyers; plus targeting capabilities, creative generation, and optimization
Portal Answer-A company that provides a combination of content
(aggregated and/or distributed), search functionality, email and chat, plus other
specialized capabiliites
,IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified
Trading Desk Answer-Centralized management platform, specializing in
programmatic audience buying; used by holding company-owned agencies
Data Provider Answer-Companies that provide cookie pools and other
means to target desired audiences
Rich Media Vendor Answer-Ad creative and ad serving provider offering
advertisers the ability to run ads that viewers can interact with
Performance Metrics Answer-Used to measure lower-funnel marketing
goals; primarily used to measure specific actions, leads or sales
Conversion Answer-When a consumer clicks on an ad or visits a website
shortly after seeing an ad, and then purchases the product
, IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified
Brand Metrics Answer-Used to measure upper-funnel marketing goals;
often requires studies or surveys to measure
Cookie Answer-A text file that is stored in a consumer's web browser that
communicates information back to a server
Viewability Answer-Term used to describe if a desktop ad unit was
positioned within the portion of an ad browser page that could be seen
Real Time Bidding Answer-RTB: Process that allows multiple buyers to
attempt to purchase inventory by competing over price in a live web
environment
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