BUSML 3250 Main Exam Questions Solved 100% Correct
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Course
BUSML 3250
Institution
BUSML 3250
Why do firms have difficulty accessing potential market areas in developing countries, such
as China and India? - Inadequate Distribution Systems
________ management refers to the management of upstream and downstream value-added
flows of materials, final goods, and related information among sup...
BUSML 3250 Main Exam Questions
Solved 100% Correct
Why do firms have difficulty accessing potential market areas in developing countries, such
as China and India? - ✔Inadequate Distribution Systems
________ management refers to the management of upstream and downstream value-added
flows of materials, final goods, and related information among suppliers, the company,
resellers, and final consumers. - ✔Supply Chain
Piggyback and fishyback are forms of what logistics element? - ✔Multimodal transportation
________ occurs when product or service producers cut out intermediaries and go directly to
final buyers or when radically new types of channel intermediaries displace traditional ones. -
✔Disintermediation
High-end department stores, such as Nordstrom and Neiman Marcus, which offer buyers more
specialty products and actively seek to assist customers in every phase of the shopping process,
are often referred to as ________. - ✔Full-Service Retailers
Bass Pro Shop is in the process of converting a landmark 32-story, stainless steel basketball arena
in Memphis, formerly known as the Pyramid, into a huge Bass Pro Shops Outdoor World retail
store. The facility will include a restaurant, aquarium, waterfall, as well as a hotel and museum.
Shoppers will even be able to test drive watercraft from an adjoining marina on the banks of the
Mississippi River. This is an example of a growing retail marketing trend known as
________. - ✔Experiential Retailing
Retailers such as Walmart, Costco, ALDI, and Family Dollar are known for maintaining low prices
and rarely offering sales or other discounts, a practice known as ________. - ✔Everyday Low-
Pricing
, The Brazilian sandal maker Havaianas is known for opening temporary stores, or ________, at
beaches, festivals, and other summer hot spots around the world. - ✔Pop-Up Shops
With increased availability of smartphones and mobile computing, many shoppers now check out
merchandise at physical stores but then buy products online using a computer or mobile device,
sometimes even while they are in the store. This practice is widely known as ________.
- ✔Showrooming
Which of the following is considered a traditional form of direct marketing? - ✔Face-to-
Face Selling
Which term best describes sites such as the New York Times on the Web and ESPN.com?
- ✔Content Site
The key to a successful Web site is to create enough __________ in order to get consumers to
come to the site, stick around, and come back again. - ✔Value and Engagement
Firms, such as Staples, Walmart, and Macy's, are increasing their share of online sales as
a percentage of total sales. In which type of marketing are these firms engaging? -
✔Multichannel Marketing
Mattel, the toy manufacturer, has created a very clever video to present a contest for a winning
contestant to experience a "Barbie Dream Day." At the end of the 5-minute video, the viewer is
asked to share it with friends. What is this marketing tactic called? - ✔Viral Marketing
Which of the following best describes permission-based e-mail marketing? - ✔Sending e-
mail pitches only to customers who "opt-in"
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