Fashion Merchandising UPDATED Exam Questions and CORRECT Answers
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Course
Fashion Merchandising
Institution
Fashion Merchandising
Fashion Merchandising UPDATED Exam
Questions and CORRECT Answers
The three types of departmentalization typically found in retail stores include all of the
following except: - CORRECT ANSWER- Centralized
Which function within the retail store would have responsibility for moving merchandise
...
Fashion Merchandising UPDATED Exam
Questions and CORRECT Answers
The three types of departmentalization typically found in retail stores include all of the
following except: - CORRECT ANSWER- Centralized
Which function within the retail store would have responsibility for moving merchandise
purchased by the buyer to the sales floor? - CORRECT ANSWER- Opperations
Loyalty cards not only allow stores to track what products are selling but also to obtain
specific information about who is buying those products. - CORRECT ANSWER- True
Retail buyers use undifferentiated target marketing by eliminating product categories. -
CORRECT ANSWER- True
Which of the following is not a major role of the merchandise manager? - CORRECT
ANSWER- Hiring
The formula for calculating markup percentage is: - CORRECT ANSWER- (Retail-
Cost)/Retail
At small, independent stores, who is usually responsible for buying activities? - CORRECT
ANSWER- Owner
High-performing retailers compete on the basis of price rather than value. - CORRECT
ANSWER- False
The original "Mazur Plan" used to organize most retail stores, included all of the following
functions except: - CORRECT ANSWER- Personnel
Which of the following is the best example of an emotional buying motive? - CORRECT
ANSWER- Self-Esteem
,All of the following are reasons for buyers to get input from sales associates except: -
CORRECT ANSWER- Sales associates have more knowledge about market conditions than
do buyers
Which one of the following stores is an extension of Gap's format? - CORRECT ANSWER-
Banana Republic
A customer purchasing a new car because of improved gas mileage would be an example of
which type of buying motive? - CORRECT ANSWER- Rational
Which of the following activities would least likely be performed by a buying office for its
clients? - CORRECT ANSWER- Determining type and quantities of merchandise to purchase
The marketing concept is geared toward: - CORRECT ANSWER- Customer Satisfaction
Who is responsible for making most of the retail purchases in the United States? - CORRECT
ANSWER- Women
Which job title listed below would be primarily responsible for evaluating fashion trends? -
CORRECT ANSWER- Fashion Coordinator
Which of the following duties would least likely be performed by an assistant buyer? -
CORRECT ANSWER- Placing orders for merchandise
Almost half the businesses in the United States are each run entirely by one or two people. -
CORRECT ANSWER- True
Retailers look at baby boomers as a single market segment. - CORRECT ANSWER- False
All of the following are reasons to use a buying office except: - CORRECT ANSWER- Sales
trends are more quickly identified for basics
For which of the following types of merchandise will buyers probably have more difficulty in
making purchasing decisions? - CORRECT ANSWER- Fashion Merchandise
, Data that buyers collect in marketing research will lead to an immediate solution to their
questions. - CORRECT ANSWER- False
A buyer who has been on the job two years is being considered for promotion. To which of
the following positions would the buyer probably be promoted? - CORRECT ANSWER-
Buyer for a Major Department
Knowing that the typical consumer member of a warehouse club spends $75 per visit is an
example of which type of data? - CORRECT ANSWER- Behavioristic
Cumulative markup percentage has meaning for a buyer when it is compared against all of
the following except: - CORRECT ANSWER- Individual Markup Percentages
Walmart's image appeals to which type of customer? - CORRECT ANSWER- Value
Conscious
Being able to forecast consumer demand is a skill needed by buyers. Which personality trait
should they exhibit? - CORRECT ANSWER- Vision
Skills needed by retail includes computer literacy, which involves all of the following except:
- CORRECT ANSWER- Ability to design computer programs
All customer requests identified through a want slip system should be stocked by the store. -
CORRECT ANSWER- False
Accuracy of sales forecasting tends to improve as data mining techniques are used. -
CORRECT ANSWER- True
Market studies have shown that customers are more trusting of retail advice given by a
computer terminal than by a salesperson. - CORRECT ANSWER- True
Sears is the largest retailer in the United States. - CORRECT ANSWER- False
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