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D077 UNIT 4 exam questions with verified solutions
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D077 UNIT 4 exam questions with verified solutions
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D077 UNIT 4 exam questionswith verified solutions
What is the underlying purpose for personal
selling? - answer To provide interaction between
the buyer and seller
What is at the core of personal selling? - answer
The human exchange between the buyer and seller
What is effective personal selling? - answer
Addressing customers' needs and preferences
without
making them feel pressured
What is effective personal selling? - answer
Addressing customers' needs and preferences
without
making them feel pressured
Which scenario represents personal selling? -
answer A customer goes to a pet store and
discusses the best type
of turtle food with a salesperson
, Which type of selling involves partnering with
customers to solve
problems? - answer Consultative
Which type of selling shows customers that
company has more than
one person with strong selling capabilities, giving
the customer a
higher comfort level with the company? - answer
Team selling
A potential buyer wants to purchase a complete
hardware, software,
and network package for a new office building.
Which type of selling approach should be used with
this customer? - answer Solution
Which type of sales approach occurs with a
recorded sales pitch,
programmed to be played over the phone via
automatic dialing? - answer Telemarketing
What is a characteristic of integrated marketing
communications
(IMC)? - answer Marketing efforts are focused on
reaching target customers
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