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Marketing, Sales, and Customer Contact - D077 exam questions with 100- correct answers
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Marketing, Sales, and Customer Contact - D077 exam questions with 100- correct answers
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Marketing, Sales, andCustomer Contact -
D077 exam questions
with 100% correct
answers
A/B testing
A marketing experiment where two variants of a
campaign are tested to see which one is most
effective
Accommodation
Style of handling conflict focused on empathy over
self-interest
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Adaptive selling
Using social styles to customize a sales approach
to the specific customer
Administered vertical marketing system
Cooperation between levels of a distribution
channel where one member sets the terms due to
its size and influence
Advertising
Paid form of nonpersonal promotion
Amiable
People with this social style want to know "why"
Analytical
People with this social style want to know "how"
Artificial Intelligence (AI)
Intelligent machines (computers) capable of
learning and interacting
, Attitudes
Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or
anything else in the environment
Attributes
Characteristics that define a product and will
influence the customer's purchase decision
Avoidance
Style of handling conflict with little empathy or
self-interest
B2B sales
Sales to another company that consumes the
product or services as part of operating the
business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch
Fraudulent practice where an advertised product is
unavailable so a customer is guided to a more
expensive one
Bargaining
The fourth phase in the negotiation process, where
the parties seek an agreement
Bargaining power of buyers
One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds
demand
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