Pardot Specialist Certification
Exam Questions with Correct
Verified Answers Latest Update
(2024/2025) Guaranteed Pass
What is a score in Pardot?
A.A numerical value assigned based on a prospect's profile.
B.A numerical value assigned based on a prospect's purchasing
power.
C.A numerical value assigned based on information provided about a
prospect.
D.A numerical value assigned based on a prospect taking an action. -
ANS ✓A numerical value assigned based on a prospect taking an action.
How do scoring categories relate to prospect score?
A.Scoring categories replace the overall prospect score.
B.Scoring categories replace the baseline scoring model.
C.Scoring categories record additional scores based on the assets your
prospects access.
D.Scoring categories subtract points from the overall prospect score
based on the assets your prospects access. - ANS ✓Scoring categories
record additional scores based on the assets your prospects access.
Pardot Specialist Certification
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Pardot
What is a grade in Pardot?
A.A letter grade assigned based on a prospect's profile.
B.A letter grade assigned based on a prospect's purchasing power.
C.A letter grade assigned based on implicit information about a
prospect.
D.A letter grade assigned based on a prospect taking an action. - ANS
✓A letter grade assigned based on a prospect's profile.
Why would you create a custom profile in Pardot?
A.To score a prospect based on their interactions with a subset of your
marketing materials.
B.To segment your prospects for email sends.
C.To organize prospects in order to add special permissions for sales
to view.
D.To grade a specific subset of your prospect database based on
unique criteria. - ANS ✓To grade a specific subset of your prospect
database based on unique criteria.
A threshold for lead qualification requires you to identify:
A.The maximum score and grade a prospect must have.
B.The minimum score and grade a prospect must have.
C.The average score and grade a prospect must have.
D.The specific score and grade combination a prospect must have. -
ANS ✓The minimum score and grade a prospect must have.
Pardot Specialist Certification
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Pardot
What purpose does setting a lead qualification threshold serve?
A.It helps sales set their yearly targets.
B.It is required for prospect assignment.
C.It establishes a benchmark for judging prospects as a good fit.
D.It helps Marketing set their yearly targets. - ANS ✓It establishes a
benchmark for judging prospects as a good fit.
Adding the Salesforce connector to Pardot lets you:
A.Use Salesforce as your primary marketing tool.
B.Turn Pardot into your CRM.
C.Sync information bidirectionally between Pardot and Salesforce.
D.Grant your sales team access to your Pardot account. - ANS ✓C.Sync
information bidirectionally between Pardot and Salesforce.
How can your Sales team benefit from connecting your Pardot and
Salesforce accounts?
A.They can start collaborating on marketing campaigns with the
marketing team.
B.They can see Pardot activity data in Salesforce.
C.They can use CRM data to personalize their marketing campaigns.
D.A and B
E.B and C - ANS ✓E.B and C
How often does Pardot check for changes in Salesforce?
A.Every 2 minutes
B.Every 3 minutes
Pardot Specialist Certification
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