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WGU D077 Exam Study Guide 2024/2025
WGU D077 Exam Study Guide 2024/2025
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©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Saturday, August 3, 2024 7:34 AMWEST VIRGINIA UNIVERSIRTY- (WV) : 26506
WGU D077 Exam Study Guide 2024/2025
Primary marketing research technique that explores the impact of one or more factors,
such as the comparison of two marketing campaigns - ✔️✔️experimental research
Automatic, low-involvement purchase decision process based on limited information or
information gathered in the past - ✔️✔️routine problem-solving
Identify the SWOT in this situation: New government policies will help the company in
the future - ✔️✔️external opportunity
Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly
discuss how you think Personal Selling is part of both Marketing and Sales. - ✔️✔️The
salesperson extends the relationship that was established through marketing efforts and
makes a personal connection with you. If you have a good experience, your relationship
with the company gets even better, and you are more likely to shop there again and tell
your friends. In addition to closing the sale (when the customer purchases the product
or service), the salesperson has a very important role in the marketing process.
Because the salesperson (in the store, online, or on the phone) is a primary touch point
and a personal interaction with the customer, the salesperson is the brand in the eyes of
the customer.
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,©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Saturday, August 3, 2024 7:34 AM
WEST VIRGINIA UNIVERSIRTY- (WV) : 26506
Define the 4 key trends in Personal Selling - ✔️✔️Technological advances and the
internet are providing additional means for customers and salespeople to interact.
Adaptive selling is a trend in personal selling that focuses on understanding the
customer's social style and adapting your approach to it.I ntegrated marketing
communications (IMC) supports sales by immersing customers in communications with
the brand using different touchpoints. Artificial intelligence is allowing sales to reach a
new level of customized messaging.
Which attribute represents qualitative research? - ✔️✔️Exploring ideas, perceptions, and
behaviors in depth
Which growth strategy utilizes new markets with existing products using the strategic
opportunity matrix? - ✔️✔️Market development
What are the four social styles in the social style matrix? - ✔️✔️analytical, driver, amiable,
and expressive.
A marketing experiment where two variants of a campaign are tested to see which one
is most effective - ✔️✔️A/B testing
Using social styles to customize a sales approach to the specific customer -
✔️✔️Adaptive selling
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas,
or anything else in the environment - ✔️✔️attitudes
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,©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Saturday, August 3, 2024 7:34 AM
WEST VIRGINIA UNIVERSIRTY- (WV) : 26506
Characteristics that define a product and will influence the customer's purchase decision
- ✔️✔️attributes
Style of handling conflict with little empathy or self-interest - ✔️✔️Avoidance
Planning tool which uses a quadrant to map the strategic position of a business brand
based on the brand's market share and the market's growth potential - ✔️✔️BCG Matrix
Voluntary and intentional refusal to buy products from a certain person, company, or
country for ethical or political reasons - ✔️✔️boycott
One of the drivers of customer equity, based on how the customer assesses the value
of the brand - ✔️✔️brand equity
The unique identity and associations of a company, often captured in a design, sign,
symbol, or words that identify a product and differentiate it from competitors - ✔️✔️brand
Expansions and contractions in the level of economic activities (business fluctuations)
around a long-term growth trend - ✔️✔️business cycle
Sales to another company that consumes the product or services as part of operating
the business or uses the product in the assembly of the final product it sells to
consumers - ✔️✔️business to business (B2B)
Sales directly to the individuals who consume a finished product for personal use -
✔️✔️business-to-consumer (B2C)
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, ©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Saturday, August 3, 2024 7:34 AM
WEST VIRGINIA UNIVERSIRTY- (WV) : 26506
Group of decision makers for a purchase by an organization - ✔️✔️buying center
When a company sells products directly to consumers, in competition with the
company's own channel partners - ✔️✔️Channel conflict
Style of handling conflict with high concern for both empathy and self-interest -
✔️✔️Collaboration
The study of individuals, groups, or organizations and all the activities associated with
the purchase, use, and disposal of goods and services - ✔️✔️consumer behavior
Statistical measure of consumers' level of optimism about current and future economic
conditions - ✔️✔️consumer confidence
The user of a purchased product or service - ✔️✔️consumer
Promotion through the creation and sharing of messages and materials designed to
stimulate interest in a product - ✔️✔️Content marketing
Cooperation between levels of a distribution channel as described by a formal
agreement - ✔️✔️contractual vertical marketing system
Way of conducting business with commitment to the values, norms, and expectations of
society for social responsibility - ✔️✔️Corporate Social Responsibility (CSR)
Ownership by a single company of all levels of production and distribution -
✔️✔️corporate vertical marketing system
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