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DMI + AMA Pro Certification 2024 ACTUAL EXAM COMPLETE 60 QUESTIONS WITH DETAILED VERIFIED ANSWERS
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DMI + AMA Pro Certification 2024 ACTUAL EXAM COMPLETE 60 QUESTIONS WITH DETAILED VERIFIED ANSWERS
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DMI + AMA Pro Certification 2024 ACTUALEXAM COMPLETE 60 QUESTIONS WITH DETAILED
VERIFIED ANSWERS
Your campaign budget for Q2 has been decreased but management still expect you to
increase the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on LinkedIn
2. Use hashtags in posts to increase discoverability
3. Run an integrated Facebook and Instagram campaign
4. Join social platform groups relevant to your business - ANSWER2. Use hashtags in
posts to increase discoverability
4. Join social platform groups relevant to your business
You were successful in your community building efforts and have increased the
company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your
challenge is to sustain this community.
What are the best methods for doing this?
Choose TWO of the following:
1. Include a personal name in public social responses
2. Use persuasive CTAs in posts that encourage actions
3. Avoid recurring topics or series that may bore users
4. Follow the 70/30 rule for content promotion - ANSWER1. Include a personal name in
public social responses
2. Use persuasive CTAs in posts that encourage actions
Posting regularly on social media platforms makes you more visible to potential
customers.
When posting content on social platforms, what best practices should you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
,4. Use hashtags and emojis sparingly - ANSWER1. Ensure posts are topical and
relevant
2. Include photos and videos
Video is important in digital marketing, as it can offer marketers a huge return on
investment.
When posting video content on social media platforms, what best practices should you
follow?
Choose TWO of the following:
1. Aim to capture attention within the first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical views - ANSWER2. Capture and share live events
4. Design your videos for vertical views
You've been asked to train a new digital marketing intern on the best practices to follow
when using hashtags. Which key hashtag rules have been broken in this image?
"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing
Choose TWO of the following:
1. Choose images relevant to hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides hashtags - ANSWER2. Capitalize hashtags
appropriately
3. Avoid using lots of hashtags
Engaging audiences is an essential tactic for businesses to help drive sales. You would
like to give a 25% discount to customers via a Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post - ANSWER1. Offer post
You want to ensure that a video you post on YouTube is watched by your target
audience.
What best practices should you follow when posting video content to YouTube?
, Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video - ANSWER3. Include target keywords in the video's raw file
name
4. Use high-resolution video
Your digital marketing intern was about to regram a follower's post on your Instagram
account.
Based on the images shown, which best practices for regramming UGC have yet to be
applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post - ANSWER1. Avoid editing content
3. Give credit to owner
Posting content regularly on LinkedIn can help position you as an authority on your
topic.
What are some of the best practices that should be followed when posting on LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone - ANSWER3. Ask co-workers to share company posts
4. Adopt a professional tone
You can post content on Pinterest to help potential customers find out about your
products and services.
What are some of the best practices you should follow when posting content on
Pinterest?
Choose TWO of the following:
1. Post occassionally
2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy - ANSWER2. Use a headline to reinforce your message
4. Include descriptive copy
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