CCI 150 Lisa Gary UTK Exam 1 UPDATED Exam Questions and CORRECT Answers
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Course
CCI 150
Institution
CCI 150
CCI 150 Lisa Gary UTK Exam 1
UPDATED Exam Questions and
CORRECT Answers
change is caused by - CORRECT ANSWER- money, power, technology
Infotainment - CORRECT ANSWER- Weather, sports, celebrities
3 Types of Mass Media - CORRECT ANSWER- Printing, Electronic, Chemical
4 Ways Media Makes Money -...
3 Types of Mass Media - CORRECT ANSWER- Printing, Electronic, Chemical
4 Ways Media Makes Money - CORRECT ANSWER- 1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - CORRECT ANSWER- not the government, mostly businesses
convergence - CORRECT ANSWER- coming together with the different types of media
Narcotizing Dysfunction - CORRECT ANSWER- tuning out because we hear about it too
much
Spiral of Science - CORRECT ANSWER- Won't speak out when you realize you are in
minority
George Gerber - CORRECT ANSWER- Mean World Syndrome- watching violence doesn't
make you violent, it makes you afraid
Cathartic Affect - CORRECT ANSWER- Violence and media might be good for us
, Catalytic Theory - CORRECT ANSWER- Seeing violence in media might cause you to be
violence
Two-Step Flow Model - CORRECT ANSWER- 1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - CORRECT ANSWER- two way communication between an organization
and its' publics; management function
Functions of PR - CORRECT ANSWER- 1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR - CORRECT ANSWER- Research
Action Planning
Communication
Evaluation
Edward Bernays - CORRECT ANSWER- the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - CORRECT ANSWER- use of mass media to persuade an audience to choose a
particular good or service
Branding - CORRECT ANSWER- a time-honored way to sell ta product or service
Magic Number - CORRECT ANSWER- # of people you have to survey to be representative
of any population (384)
Margin of Error - CORRECT ANSWER- How likely it is to be wrong
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